Red suits and green tights are the new flight attendant uniforms for Italian airline Alitalia. Passengers local airlines and foreign tourists had the opportunity to observe pilots and flight attendants in new uniforms in fiumicino airport... Prior to this event, Alitalia's uniform had not changed for almost 20 years.
The design of the new Alitalia flight attendant uniform is inspired by the glamor of the 50s and 60s. More than 500 people worked to create this new uniform.
A burgundy shade was chosen for the stewardesses' uniforms, and green for accessories and tights. We do not know which manufacturer's tights complement the uniform, but the costumes themselves are completely made in Italy: the fabric was supplied from Tuscany, silk from Como. The costumes for the stewards were made in Puglia. By the way, the steward's uniform includes a tie - green and red.
Many were also impressed by the organization of the process of providing staff with new uniforms: it took only about 15 days to provide full kits of more than 3,500 Alitalia flight attendants.
In the near future, not only the flight personnel, but also all employees terrestrial services put on a new uniform.
Over the past 18 monthsAlitalia has demonstrated outstanding success in the implementation of a large-scale modernization plan for the company, the goal of which is to increase the competitiveness of the Italian airline in the international market.
The renewed Alitalia began operations on January 1, 2015, immediately following a recapitalization of 1.76 billion euros. The investment package, which includes investments from Etihad Airways totaling 560 million euros, helped to achieve the company's debt cancellation. 51% of the shares belong to the Italian holding CAI (Compagna Aerea Italiana).
A comprehensive three-year program aimed at rebuilding the business, modernizing products and services, and returning Alitalia to a stable, profitable airline. As part of the program, several transcontinental, international and domestic flights were opened, new aircraft with an updated interior were put into operation, several partnerships were concluded and the quality of transit flights at Rome Fiumicino airport was improved. In addition, the airline focused on customer service and improving the quality of its products and services.
On May 18, 2016, the latest changes in the company were presented at the summit in Rome and Milan. Alitalia Chairman Luca Cordero di Montezemolo, Alitalia Vice Chairman, Etihad Aviation Group CEO James Hogan and Alitalia CEO Cramer Ball met with 2,500 Alitalia employees. media representatives, corporate clients, and travel agents.
“Now we see positive and extremely important changes for us in each of the areas of our business. Alitalia is more focused than ever on commercial success and showcasing the renowned Italian hospitality to the world, ”said Mr Montezemolo.
Alitalia's financial statements for 2015 showed that the company's losses decreased by 381 million euros, which is fully in line with the plan. Alitalia's success has been largely driven by its strengthening partnership with Etihad Airways and membership in the Etihad Airways Partners group of companies, which also includes airberlin, Air Serbia, Air Seychelles, Etihad Regional, operated by Darwin Airline, Jet Airways and NIKI. Since 1 January 2015, Alitalia and Etihad Airways have jointly carried over 470,000 travelers. Alitalia and Etihad Airways Partners operated more than 1.2 million passengers. In addition, the partnership with these airlines has resulted in savings of 13.5 million euros for Alitalia.
Alitalia recently announced that it is expanding its partnership with airberlin, which has increased its weekly direct flights from Italy by 25%. The airline will operate over 1,400 weekly flights to 91 destinations, including 56 direct flights and 750 weekly flights between Italy, Germany, Austria and Switzerland under a code-share agreement with airberlin.
Alitalia Vice Chairman James Hogan said: “Alitalia is one of the few airlines that has made major changes in a relatively short timeframe. Already, we can see the results of hard and hard work achieved thanks to a smart strategy for building partnerships with other airlines. After several challenging years, Alitalia is once again ready to demonstrate its full potential. We have pledged to create a world-class company, and we keep our promise: today, Alitalia is in no way inferior to the leading air carriers in Europe. Our three-year program of achieving continuous profitability is only halfway completed, and the company has nothing to do with its predecessor. Alitalia customers get access to the highest level of service and service. ”
In 2016, Alitalia plans to invest 400 million euros in the fleet and modernization of cabins, as well as in the introduction of new technologies and infrastructure development. In addition, the changes will affect route network Alitalia. In early May, the company began flights to Santiago, in June it is planned to launch flights to Mexico City, and in July - to Beijing. In addition, the internal network will be expanded by increasing the number of flights in the south of Italy, Sicily and Sardinia. As part of the summer schedule in 2016, more than 400 weekly flights between the north and south of the country will be performed.
To improve the quality of service, 6,000 crew members and airport staff underwent a special training course. The airline's commitment to providing the highest level of service to its guests is reflected in the creation of a dedicated Transit Team at Rome's Fiumicino airport. The investment totaling € 25 million has modernized ground handling facilities, accelerated boarding procedures and increased the number of staff at the gates.
Within the framework of the summit, important news for the airline was also announced -Alitalia launches the first large-scale advertising campaign in seven years, and also introduces a new uniform for employees.
Hundreds of guests and media from all over the world were presented with a new advertising campaign that reflects the positive changes that have taken place at Alitalia since the start of the large-scale modernization and allowed the Italian airline to reach a new level of customer service.
The new campaign shows Alitalia as a modern carrier that is committed to excellence in all areas, as well as the talented people behind all the big changes. Photo and video filming took place over two weeks in various locations, including the Alitalia hub - Fiumicino airport in Rome - and on board the airline's planes. One of the best fashion photographers in Italy, Pierpaolo Ferrari, became responsible for the shooting.
A series of videos was also presented, reflecting the Italian hospitality and hospitality, rich experience and strengths Alitalia. In addition, a series of interviews with the airline's partners, including such world-famous Italian brands as Poltrona Frau, Lavazza, Ettore Bilotta, diego dalla palma Milano, Cantine Ferrari, Atelier Fragranze Milano, as well as the architect Marco Piva ( Marco Piva), who created the new exclusive Casa Alitalia Lounge. The clips, 30 and 60 seconds long, will be broadcast by the largest TV channels in Italy, the USA, Brazil and Germany. In addition, the campaign covers social networks, printed editions, digital channels and outdoor advertising.
The concept for the new campaign was conceived and developed by Leo Burnett Italia, a communications agency that is part of Leo Burnett Worldwide, one of the largest advertising agencies in the world, which is part of the Publicis Groupe holding. Responsible for media strategy and planning was Starcom, the largest international media agency and long-term partner of Etihad Airways Partners. To view the advertising campaign, visit Alitalia.com.
In addition, a special event took place in Rome on the same day, during which Alitalia presented a collection of a new uniform for employees. The show took place in showroom Nazionale Spazio Eventi in the presence of hundreds of guests from all over the world. The collection, created by Milan-based designer Ettore Billotta, was inspired by the Italian glamor of the 50s and 60s, as well as Italy's richest cultural and historical heritage. The Alitalia Collection is dedicated to all airline employees, their professionalism, style and commitment to the company's philosophy. The best materials from different corners countries: fabrics from Tuscany, silk from Lake Como, men's uniforms were made in Puglia, leather accessories in Naples, and shoes were brought from the Marche region.
The models and colors used in the collection are designed to favorably emphasize any figure. Bilotta chose red as a symbol of Italian passion, and green reminds of the unique landscapes of Italy, as well as the cultural and historical wealth of the country. The composition of the clothes - 96% Italian wool and 4% elastane - will make you feel as comfortable as possible throughout the day. A unique color for the flight attendant uniform, the burgundy slowly fading into light red, was achieved through the use of a special chevron print. A similar technique was used in the manufacture of models for employees of the airline's ground services, which are made in an exquisite gray-green color scheme. This print is used on all garments, including white shirts: crew members have a red patch, ground crew members have a green patch. Women are offered three different options to choose from: dress, jacket and skirt set, or jacket and trousers.
The male uniform is also made with a chevron print in gray and green. All crew members will wear an elegant double-breasted blazer and a red tie to complement the red uniform of the flight attendants. Ground crews will receive jackets in the same color scheme but with a green tie in a similar fashion to color harmony with the female uniform. In addition, the collection includes stylish coats: burgundy for flight attendants, green for flight attendants and crew members and ground staff, gray for ground staff. Accessories such as ties, waistcoats, cardigans, scarves, belts, shoes, gloves and handbags add shape successfully. All this gives the image completeness, making it elegant and modern in Italian style.
The new uniform will be phased in on all Alitalia flights starting in July. In total, 5,700 employees will become its owners. Alitalia's flight and maintenance uniforms will also be updated in the near future.
Information aboutAlitalia
may 2016
REORGANIZATION PROGRAM
Alitalia's transformation is progressing according to plan and includes a major fundamental transformation that will allow the airline to regain its leading position in the airline industry. The reorganization program is designed for three years, during which it is planned to make the company consistently profitable by 2017. For the first year, 2015, the company showed the following results:
reduction in losses by 381 million euros compared to the previous year;
financial result - 199.1 million euros;
total revenue of € 3.312.4 billion;
the number of passengers carried was 22.1 million;
the load factor was 76.2%.
FOR 2016, THE INVESTMENT IS PLANNED IN THE AMOUNT OF 400 MLN. EURO, WHICH WILL BE DISTRIBUTED AS FOLLOWS:
expansion of the aircraft fleet and interior decoration of aircraft salons - 240 million euros;
improved quality of service at airports and on board: € 86 million;
introduction of new technologies: 44 million euros;
infrastructure: 32 million euros;
investment in a global brand campaign.
INCREASE IN THE NUMBER OF LONG-HISTORY AIRCRAFT:
two new Airbus A330s (2015);
one 777-200ER (2016);
one Boeing 777-300ER and one Airbus A330 (2017);
options for the acquisition of additional long-haul aircraft are being considered.
The total number of aircraft in the company's fleet as of May 2016 is 122 aircraft (24 long-haul and 98 short-haul).
MORE LONG-HAND ROUTES:
In 2016 launch three new directions:
new daily flights Rome-Tehran;
a new flight from Milan Linate airport to Athens;
additional daily flight from Milan Linate airport to London;
new summer flight Rome-Larnaca;
new winter flight Rome-Tenerife;
summer flights to the Greek islands and the south of France.
MORE DOMESTIC FLIGHTS
Increased flights from southern Italy, Sicily and Sardinia:
alitalia's first ever flights from Sardinia to France and Spain;
an increase in the frequency of flights by 8% compared to 2015;
over 400 weekly flights between the south and north of Italy are planned for the 2016 summer season - an increase of 12% over the previous year.
MODERNIZATION OF AIRCRAFT:
rebranding in 2015;
completion of the renovation of interiors on the ships of the airline;
the introduction of an advanced entertainment system on long-haul flights;
the arrival of wireless networks on board (including Wi-Fi and Live TV, long-haul flights will be fully equipped with a wireless network by the summer of 2017).
IMPROVED AIRPORT SERVICE:
the innovative concept lounge "Casa Italia" in Rome and at Malpensa Airport in Milan;
new lounges in Rome;
renovation of lounges in Rome, Milan (Linate), Naples, Venice, Catania and in the near future in New York (JFK).
Investment in operating processes:
100 additional employees in the new Transit Task Force at Rome Fiumicino Airport;
reducing the time of the landing procedure;
new customer support service Guest Response Team;
an increase in the number of staff at the gates.
Infrastructure:
15 new buses;
20 luggage belts;
2 sets of ladders for faster boarding and exiting the aircraft.
EXCELLENT PERFORMANCE PERFORMANCE:
in 2016, the number of flights performed exactly on schedule was 88.5% against 80.2% in 2015. The industry average is 79.2%;
Lost baggage reduced by 50%
PROFESSIONAL TRAINING
Total number of employees: 12,684 (as of April 30, 2016), 12,184 in Italy, 500 in other countries:
the new Customer Excellence Training Academy;
customer service workshops attended by 6,000 crew members and airport employees;
leadership development training: 600 managers on board and at airports;
graduate Management Program for 22 people;
an internship program for 50 school and university graduates;
1,100 applications for training at the Alitalia Flight School; in 2015, 40 new pilots were successfully selected.
POSITIVE EFFECT OF TRANSFORMATION:
the market share of traffic to and from Italy in 2015 increased by four percentage points, reaching 30%;
the share of satisfied customers reached 86.3% in January 2016, which is the highest level since 2012, when the survey of passengers on board was conducted.
Flight attendants or models? What they wore for Alitalia February 2nd, 2011
The stewardess is the face of the company, and on international flights also the face of the country. The example of Alitalia is indicative and interesting: Italians collaborated with Tito Rossi, Giorgio Armani, Florence Marsotti and other famous couturiers.
Italian flight attendants first appeared on Alitalia flights in 1950 and immediately became associated with the "mistress of the house": they greeted passengers with special respect and courtesy. So the company tried to reduce the negative effect of flights: at that time the liners were already quite high-speed, but they continued to remain noisy and uncomfortable. Moreover, the war barely passed and the planes - especially the Italian ones - could evoke not the most pleasant associations among passengers.
At any major airline flight attendants have always been considered style icons. In many, if not all, this is the merit of those who designed their form. As a rule, these are eminent couturiers who created clothes with such sophistication, as if it were a unique model for an important show on world catwalks.
The first flight attendant uniform, Alitalia, was invented by the Fontana sisters and served the Italian flight attendants until 1964. A navy blue suit, a long skirt and a jacket with three gold-plated buttons. It was a prime example of a style that combines simplicity, elegance and femininity. In addition, the mold material was refractory and tough enough to not crumple quickly. 
From 1964 to 1966 the flight attendants' uniforms were made according to the designs of Delia Biagiotti. She came up with a classic sugar-colored suit with a knee-length skirt and three-quarter sleeve blazer, a signature '60s fashion statement.
Two years later, fashion designer Tita Rossi brings back the company's style as an even darker blue uniform and dresses over 250 Italian flight attendants in a short double-breasted scoop neck jacket. 
In 1967, Alitalia changed its logo: a three-color capital letter "A" appeared on the tail of the aircraft. Mila Schon, who wore Jacqueline Kennedy and Ira Fürstenberg, shortened the skirts and proposed a completely new color scheme: first, the shiny color of verde Italia granite (a shade of green), and later, from 1972 to 1973, red "Manchuria". At the same time, the stewardesses' uniforms were complemented by a pair of leather blue boots. 
On May 1, 1973, the flight attendants of the Italian airline changed into uniforms suggested by fashion designer Alberto Fabiani: a golden apricot suit.
The number of aircraft and employees grew. At a certain point, the Italian air carrier had to abandon individual tailoring of suits ("to order") and turn to prêt-a-porter. In the history of the Alitalia uniform, a phase of mass industrial production has begun.
In the period from 1975 to 1980, the couturier Florence Marzotto created models for Alitalia, the sewing of which was entrusted to the specialists of the Italian factory Lebole: the 70s were marked by a garnet red amaranth suit. 
From 1980 to 1986, Lebole Moda's uniforms consisted of a green blazer and a blue knee-length skirt.
With the arrival of Renato Balestra from 1986 to 1991, this color combination takes a different form: a blue jacket with green trim and three buttons replaces a green one, and green stripes appear on a regimental skirt. 
In 1991, Alitalia hires renowned couturier Giorgio Armani, who proposes to move away from the strict silhouettes that were considered the standard, and creates the so-called "shape not shape". The autumn palette balances between salvia and olive. A blazer jacket, a straight skirt below the knee, a men's-cut shirt without a tie - this is the uniform of Alitalia flight attendants of the 90s. 
In 1998, the choice fell on the Nadini di Vignola group, geographically located near the town of Modena in northern Italy, and which owned the Mondrian brand. It was under this brand that the prêt -a`-porter line was launched in the 70s, with "references" to the work of the great Dutch artist of the early 20th century, Piet Mondrian, who paid special attention to the search for color solutions and the simplicity of geometric shapes. A specially created commission of flight attendants supported Mondrian's idea. They liked the simple cover of details and the restrained style of the costume, the classic combination of blue and green colors. 
By that time, society had clearly identified some tendencies: progress and the desire of women for an active life position. And in 2006, Alitalia allows flight attendants to choose, depending on the weather, what to wear: a skirt or trousers. Alitalia's new standards allow flight attendants to wear comfortable-cut trousers made from the same blue material as the skirt throughout the winter season.
Airline "Alitalia" announced its next rebranding. Since its foundation in 1946, Alicante has repeatedly resorted to such a marketing ploy as rebranding. However, for 20 years now, the company's style has remained unchanged and, in the opinion of the management, is slightly behind the times. The airline's new Made in Italy style should be the epitome of innovation, passion and success.
Milan fashion designer Ettore Bilotta is involved in the development of the new style of Alitalia. It was Ettore Bilotta who developed a new uniform for the flight personnel and ground services of the airline "Alitalia". It was he who raised the Italian "aviation fashion" to such an unprecedented height in the literal and figurative sense.
The uniform for ladies is especially elegant. Scarves and gloves are supplied with geometric patterns, and even "earthly" fashionistas can envy hats. The male form is more restrained in design, and the trench coat, which looks beautiful, folds easily and protects from any bad weather, can be considered a "trick" of the set.
Also, photographer Pierpaolo Ferrari worked hard on the style of Alitalia, whose work is snapped up by many advertising agencies around the world. Pierpaolo Ferrari became famous for his cooperation with many brands, and now he has brought the corporate identity of Alitalia to a new level.
And finally, Federico Brugia, director and screenwriter of the thriller "Tutti i rumori del mare" (in Russian "All Sounds of the Sea"), put a lot of creativity into the work on the presentation of the Alitalia brand. The results will be appreciated by all Alitalia air passengers, who will see firsthand both the new form and the new design. aircraft companies.
Video - Airline Alitalia
Alberta Ferretti presented a collection new uniform for Alitalia employees at the opening ceremony of Milan Fashion Week on June 15, 2018.
Alberta Ferretti has created a new, timeless, elegant uniform for the Italian airline's flight and ground personnel: a suit for men, a suit and a dress for women, made from fine blue woolen fabric. The suit jacket is adorned with gold buttons engraved with the letter "A" - Alitalia, and an exquisite belt in the colors of the flag of Italy. In addition, the men's and women's collections include a raincoat made of water-repellent material with a detachable lining. The look is successfully complemented by cotton shirts with pockets, silk scarves and ties, leather gloves and knitwear. For flight attendants, there are also vests and stylish aprons in jacquard material with the Alitalia logo.
The new uniform, created by Alberta Ferretti based on the wishes and suggestions of the Alitalia staff, combines practicality, elegance, allowing employees to feel as comfortable as possible while working on board an aircraft or at the airport at any time of the year.
“I am very proud to have the opportunity to convey creativity, elegance and high quality to the world through Alitalia. It is an honor for me to present this project at Milan Fashion Week at the famous Royal Palace on Cathedral Square ”, - said fashion designer Alberta Ferretti.
“Cooperation with Alberta Ferretti is very prestigious for Alitalia. We consider it necessary to guarantee our employees maximum comfort and convenience in their daily activities. The new form is the embodiment of the professionalism of the airline's employees in providing high quality passenger service, ”said Fabio Maria Lazzerini, Commercial Director of Alitalia.
