Air China Limited was established on the basis of its predecessor Air China and began operations on September 30, 2004, providing air transportation services under the control of the China Aviation Group. Air China is China's premier civil aviation carrier and a member of the world's largest aviation Alliance Star Alliance(28 airlines). Air China operates 284 passenger routes, including 72 international routes, 15 regional routes and 197 domestic routes, covering 29 countries and regions, as well as 145 cities (45 international cities, 4 regions and 96 domestic cities).
Through cooperation with the Star Alliance group of airlines, Air China's service area has expanded to 1,329 destinations in 194 countries. Air China operates special overseas flights for Chinese executives and when foreign executives and government officials wish to visit China, confirming the company's exceptional status as the country's premier airline. Air China's goal is to become a “globally recognized airline” with four strategic goals: global leadership, continuous development of its own potential, superior and impeccable flight experience, and continued revenue growth. Air China is the first domestic civilian airline to offer two elite class services: First Class Forbidden Pavilion and Business Class Capital Pavilion. The benefits of these services on medium and long haul flights are “reclining seats” and “impeccable service throughout the flight”, which provides passengers with exceptional comfort and convenience, as well as attentive service. For six consecutive years (2007-2012), Air China has been ranked in the Top 500 Global Brands, the only civil aviation company ever to be included in the list. On June 28, 2011, the international organization SKYTRAX awarded Air China 4 stars. On June 12, 2012, Air China was awarded the Fast Travel Gold Award at the 68th Annual General Meeting of the International Air Transport Association (IATA) and the International Air Carrier Summit.
Air China pays special attention to personnel training. The Air China Pilot Training Center boasts world-class training. For training pilots on real aircraft, the center is equipped with a Boeing 737-300 aircraft. The Flight Attendant Training Center is the first large and multi-functional training base in China and has trained over 80,000 professionals for 40 national and foreign airlines. Moreover, the Air China University is under construction, which will become a training base, providing students with an academic education.
As of December 31, 2012, Air China (the holding companies) owned 461 Boeing and Airbus class aircraft with an average operating life of 6.54 years.
Air China's aircraft receive both special and routine maintenance. Air China has established an engineering division headquartered in Beijing. This division consists of 9 service bases (Chengdu, Chongqing, Hangzhou, Tianjin, Huhhot, Shanghai, Guiyang, Wuhan, Guangzhou), four subsidiaries, 100 local service centers and 54 international service centers, which form a service network in China. and beyond. This division has at its disposal 10 large hangars equipped with the latest technology. By providing excellent service at these centers, Air China has received approval and trust from over 80 airlines worldwide. Since the late 1980s, Air China's aircraft division has made more than 20 technical breakthroughs in domestic maintenance and has received over 50 scientific and technological awards from national and regional ministries.
A logo is an important part of a brand, reflecting its concept and style. It is not in vain that it takes a lot of time and money to create a corporate badge: catchy, memorable symbols make it possible to distinguish one or another company from its counterparts, and the logo itself becomes part of the air carrier's advertising. Images with the company symbol are applied to aircraft, accessories and tickets issued. World airline icons can contain the following constituent elements:
- Symbols and signs.
- Text elements.
- Alphanumeric components.
- Combined elements where previous types of logos are combined.
Quite often you can find the logos of the world's airlines on airplanes. This sets the ships apart and is part of the airline's image. Many liners are painted in the corporate colors of the owner. Typically, the text logo is located along the side of the vessel, and its trademark is placed on the tail or wings.
The logos of Russian airlines do not differ in the level of elaboration from foreign competitors. The variety of colors and shapes makes each one unique and easily recognizable. Let's take a closer look at the symbols of major foreign and domestic carriers.
United airlines
For many years, the largest airline in the world has used the colors of the American flag and schematic images in the form of the letter U, a shield, and stars of the flag on its logos. In recent years, the carrier has succumbed to modern minimalist design trends and introduced the latest badge. It is completely monochromatic and made in blue. Next to United, in plain print, is the globe icon.
The appearance of the logo is borrowed from Continental Airlines, with which the carrier merged.
Delta Airlines
One of the largest airlines in the United States has experienced ups and downs for many years: it was declared bankrupt, lost part of its assets and was able to return to the market. The company's logo has been modified several times. Its main element was invariably a triangle in the form of the Greek letter "delta" with the addition of the company name. Today the logo contains a dark red triangle and a laconic Delta inscription to the right of it. Previously, the word Airlines was also on it, but it was decided to abolish it in order to simplify the badge and not overload it.
Southwest Airlines
Another major US carrier also has a rich history. In the early days of the company, the company logo looked like three vertical stripes set at a half angle, on top of which was the inscription Southwest. In subsequent years, the image of the heart was included in the sign of the airlines. From 1998 to 2014, the company logo was decorated with an image of an airplane and an inscription with the name of the carrier. The newest version of the symbol features a large blue Southwest lettering and a small heart to its right, which includes the logo font color and corporate colors of red and orange.
Emirates
This airline belongs to the government agencies of the UAE and is based in Dubai. The carrier does not lack funds: it regularly buys expensive liners and expands its route network around the world.
The company's logo is simple and memorable at the same time. It contains a calligraphic lettering with the name of the airline in Arabic and a duplicate word in English. Both lettering is in red with a unique and stylish typeface with elements and curves that echo the Arabic script.
Lufthansa
A major German airline and at the same time one of the oldest in the world, Lufthansa honors its traditions and at the same time follows the current trends. Over the years, the carrier's logo has changed beyond recognition, but the changes were good for it. The current version of the logo looks like the image of a bird, which was located in all versions of the icon, outlined in a circle; to the right of it there is an inscription with the name of the company in blue. The logo is superimposed on a yellow rectangle, which brightly sets off the color of the font and picture.
Air France
Major French airlines operate regular flights to 187 countries of the world on 1000 destinations. Restraint and conciseness are inherent in their logo: to the right of the blue Air France or AF lettering, a red ribbon icon flaunts. The carrier's plane tails are painted in the form of blue and red stripes, which is also part of the company's logo.
British airways
The largest airline in the UK has a strong position in world rankings. Its logo is in the colors of the flag of the United Kingdom. The logo includes an inscription with the name of the company and an icon in the form of a red and blue ribbon to the right of it. The planes are painted in a similar pattern to Air France, however, they will not be confused with British Airways due to the difference in inscriptions and shapes.
Qantas
This airline is based in Australia and is one of the oldest airlines in existence. The carrier's name is an acronym that includes the capital letters of the original Queensland and Northern Territory Aerial Services Limited.
The brand logo has a bright color. Above the company's name, in bold, italic black, is an orange triangle with a white kangaroo silhouette. At the bottom of the logo is the inscription The spirit of Australia.
China Eastern Airlines
One of the most reputable Chinese carriers is part of the international Sky Team group of companies and is distinguished by exceptional quality of flights and high level of service. In its logo, the company has reflected the company's name in Chinese and English in blue and red, respectively, and to the left of the inscriptions is an image of a flying bird in the same colors.
Pegasus Airlines
Many tourists vacationing in Turkey have come across this popular low-cost airline. The company is distinguished by a favorable price and speed of flights. The logo of the airline reflects the name of the enterprise in red and its symbol - White Pegasus on a golden background. According to legend, Pegasus was a mythical creature in the form of a winged horse, which is aptly combined with the concept of airlines.
Air Canada
Over the years, the airline has managed to acquire a large Canadian carrier and thus acquire one of the most extensive aircraft and aircraft fleets in the world. The airline logo matches the Canadian symbol - a maple leaf in a circle - with the words Air Canada. The entire badge is in red.
KLM
Royal Netherlands Airlines was founded in 1919, making the company one of the oldest in the world. However, it boasts a modern fleet and advanced transportation technology. The carrier's logo features one sky blue tint and the abbreviation KLM with a crown on top and a small Royal Dutch Airlines lettering on the bottom.
Qatar Airways
Qatar Airlines is a relatively young but highly successful airline in the Middle East. The high level of service includes an impressive luxury service for VIP passengers. The carrier is famous for a wide range of routes and modern technology. Its logo is in brown tones and features a bilingual company name and an oryx image. This animal from the antelope family is also a symbol of the country.
EasyJet
This British low-cost airline is one of the three largest representatives of its class worldwide. The carrier operates flights from major cities in Britain. From Russia, with the help of the company, you can fly to London or Manchester. The low-cost airline's logo is notable for its laconicism: it consists only of a bright orange inscription with the name of the company. The carrier's planes are decorated with it, and their turbines and tail are also orange in color.
Alitalia
Another member of the Sky Team alliance carries passengers around Italy and the world and provides passengers with favorable flight conditions. The company was founded in 1946 and over time has expanded its route network and merged with another local carrier. The company logo contains a green lettering with a red element in the capital letter. Alitalia's aircraft are adorned with elements of these two colors and the logo itself.
This is an incomplete list of various airlines in the world and their symbols. Many carriers, as you can see, include their name and a small icon in their logo as a symbol of the company. Symbols are often associated with aerial themes or regional features and national landmarks. The color scheme plays a significant role in the memorability and overall style of the company, therefore, design professionals work on its creation and choice of type, and the logos themselves undergo some changes on a regular basis.
Consider the Russian leaders in the air travel industry. The logos of Russian airlines are distinguished by a variety of colors, shapes and symbols, which makes it easy to distinguish carriers' aircraft from each other.
Aeroflot
The largest Russian airline has an extensive network of routes, an impressive fleet of equipment and is included in the prestigious ratings of world airlines. On the company logo, you can see the name of the brand itself, the image of the Russian flag and an orange line smoothly passing under the badge. The airline's aircraft are painted in silver and their component parts are painted in blue with a tricolor graphic.
Victory
The new Russian low-cost airline has a strong position in the market thanks to an increase in the number of destinations and frequent convenient flights. Like many representatives of this type of company, Pobeda created its logo in a minimalist style. It contains the inscription "Victory" and three circles of light blue color, which, nevertheless, look stylish on the aircraft of these airlines.
Utair
UTair Aviation is one of the largest in Russia and has branches in other CIS countries. The carrier owns several subsidiaries and owns the world's largest helicopter fleet. The company's logo is simple: it contains the very name of the organization in blue, in italic font. On the tail of airline planes, there is a blue circle with the acronym UT.
S7 Airlines
The former Siberia Airlines paid great attention to rebranding. The current airline logo is adorned with S7 in a bright green circle and the word Airlines in gray. The aircraft of the company stand out brightly against the background of other ships. They are completely green, with a red-framed company logo on the sides and tail. Along the side line are images of silhouettes of people in a darker green shade.
Russia
The company located in St. Petersburg is developing rapidly and increasing passenger traffic. The airlines sell mid-range tickets. The company logo includes the name of the company and a red R badge.
The carrier's aircraft are often decorated with the name of the company in transliteration, and its elements are painted in the form of an ornament in red. This stylish and bright solution catches the eye and makes the boats memorable.
In contact with
Agency: Otvetdesign rebranded for Rossiya Airlines. All carriers of the air carrier have acquired a new corporate identity: interiors of planes and offices, crew uniforms, templates for documentation, official website, navigation and advertising surfaces. The rebranding is related to the expansion of the aircraft fleet and route map.
The company has completely abandoned the tricolor that was present in the branding before:
Former corporate identity of Rossiya Airlines
The logo of the airline has also changed - the letter R has been transformed into a flourish element, which, according to the agency, has become more noticeable and dynamic to match the character of the brand. The typeface - Rossiya - is designed to enhance the visual integrity of the company's image.
The capital R badge has existed before, but: Otvetdesign notes the difficulty in reading it: "The new unique style looks confident and 'collected', illustrating another facet of the brand's personality, known for its punctuality."
The company paid special attention to the development of the typeface.
“The typeface, being one of the key elements of the corporate identity, enhances the visual integrity of the company's image,” the agency says. - In this case, its character is consonant with the graphic plastics of the logo. Rossiya has wide proportions, strong contrast, relatively short callouts, reduced difference between uppercase and lowercase letters and is intended for use in large sizes (headings, short text). "
The agency based the livery pattern on an element that looks like a blade, which is consonant with the company logo due to its plasticity and shape. “The elements are made up of modules that graphically repeat the image of the turbine,” the agency says. - The pattern changes its density from the nose of the aircraft to its tail - it becomes more saturated, as if following the flow of air. This technique helps to convey the feeling of flight, movement, even when the plane is on the ground. "
The first aircraft with a new design should appear in April 2016.
Aviators have many different markings. The official images of the emblems of the RF Air Force are approved by the defense department.
According to the current order of the Ministry of Defense "On military heraldic signs" aviation emblem represents horizontally deployed (soaring) wings, crossed with the image of a screw propeller and an anti-aircraft gun. The anti-aircraft gun in this set represents the symbol of defense.
small emblem of Russian aviation
The small emblem of the Russian military aviation is similar to the lapel badge of general aviation pilots, with the difference that on the latter, the wings are crossed with only two propeller blades (the gun is missing). In Soviet times, the emblem of civil aviation also consisted of unfolded wings with a five-pointed star in the middle. In short, unfolded soaring wings are a universal symbol of aviation, which means flight and speed. Wings, in one form or another, are often depicted on their own emblems and identification marks of various aviation units, aviation educational institutions, and so on. Depending on the type of troops, the emblem in the form of wings may contain private identification marks: for example, on the emblem of the Air Force engineering staff there is also a crossed hammer and an adjustable key.
The middle official emblem of the RF Air Force is a golden image of a two-headed eagle. The two-headed eagle is a very ancient symbol. On the middle emblem of Russian aviation, the bird also has outstretched wings. The type of troops is indicated by the crossed two-bladed propeller and anti-aircraft cannon, which the eagle holds in its paws. The image of the eagle is complemented by a red shield on its chest, where the image of a horseman with a spear is placed. A stricken dragon wriggles under the horse's hooves.
Average official emblem of the RF Air Force
Big aviation emblem(coat of arms of the Air Force of the Russian Federation) repeats the image of the wings of the small emblem on a round blue field. The blue color of the heraldic shield has always been the traditional color of aviation. The field is framed with a golden wreath of celery leaves. Sometimes on the Internet you can find "variations" on the coat of arms of military aviators, who put a blue field in a wreath of laurel leaves, as well as oak and even palm leaves. This is done by the masters of Photoshop out of ignorance or as a joke. In fact, it should be exactly celery leaves, and no others. Celery is a long-standing heraldic sign, symbolizing, in this case, high honor and loyalty to military duty. At the top of the celery wreath is a golden double-headed eagle (the middle emblem of the aviation).
War is transient, but music is eternal!
They began to decorate planes with images almost immediately after the appearance of military aviation. It is believed that the first drawing applied to the fuselage of an aircraft was the image of a sea monster on the nose of an Italian flying boat in 1913.
Later, drawing on the plane became known as nose art. Initially, the images on the airplanes resembled heraldic symbols, similar to those that ancient knights put on the shields. It is worth remembering the rearing stallion (cavallino rampante) of the Italian ace Francesco Baracchi. This coat of arms was later used by the Ferrari company.
Francesco Baraca poses in front of his plane!
Later, the drawings on the airplanes became more varied. For example, storks adorned the fuselages of French aircraft from Escadrille les Cigognes.
The most popular nose art in the US Air Force was during World War II. The initiators of the painting of the aircraft were often no longer the pilots, but its service personnel. The development of nose art in the United States was greatly influenced by pin-up. For example, the image of a naked pin-up star of that era, Betty Grable, flaunted on many military aircraft. In the USSR, such liberties, of course, were not allowed, but the drawings on Soviet planes of that time were also distinguished by their beauty and sophistication.
More often they began to apply drawings to the fuselage after the battle at the Kursk Bulge in 1943, when the initiative passed to the Red Army. Often, next to the image on the plane, one could see asterisks showing the number of enemy aircraft shot down (for the first time, Spanish pilots began to do this). On Soviet aircraft, victories could be indicated by asterisks of several colors. Personal victory was marked with one color, planes shot down in a group - with another.
Many Soviet viewers were able to get acquainted with the drawings on the airplanes thanks to the film "Only" old men "go to battle". On the fuselage of the plane of the squadron commander Alexei Titarenko, played by Leonid Bykov, a music staff was depicted. The image of the music is no coincidence. Such a drawing, for example, was on the plane of the Soviet attack pilot Vasily Emelianenko, who had a musical education.
Vasily Emelianenko's plane
The maestro himself!
The plane La-5 Kostylev in the exposition of the Museum of Defense of Leningrad.
Captain Alexander Lobanov (left) and Major Alexander Pavlov next to La-5FN, April 10, 1945
Lieutenant Zabiyaka G.I. against the background of the personalized Pe-2 205 series. The inscription "Bully" is white, lightning - yellow
Lieutenant Gennady Tsokolaev. On board - the emblem "Guard"
Captain Alexander Nikolaevich Kilaberidze from 65 GIAP in the cockpit of Yak-9, Belarus, June 1944
"Lion's Heart", LaGG-3 of Lieutenant Yuri Shchipov, 9th Fighter Aviation Regiment of the Black Sea Fleet Air Force.
Squadron Commander of the 566th ShAP Hero of the Soviet Union Vasily Mykhlik
The Il-2 "Avenger" aircraft was built at the expense of the chairman of the collective farm Grigor Tevosyan,
who killed two brothers in the war. Nelson Stepanyan flew on the plane.
Georgy Baevsky (right) and mechanic Sobakin in front of the Yak-9U. 5 GvIAP. Sprotau airfield, Germany. April 1945
On the keel LAGG-3 of Leonid Galchenko, instead of a red star, there is a black cat playing with a mouse.
1942 year. The cat was originally white
Malyutina Elena Mironovna and her swallow
Flight Commander of the 180th Guards Fighter Stalingrad Red Banner Aviation Regiment
Major General Georgy Zakharov in the cockpit of the Yak-3. By plane - George the Victorious,
piercing a snake with the head of Goebbels. Spring 1945
Pilot of the 958th Assault Aviation Regiment, Hero of the Soviet Union Ivan Meilus .
Airacobra by Vyacheslav Sirotin
Nikolay Proshenkov and his "Airacobra"
The Yak-9B aircraft of the commander of the 168th IAP, Lieutenant Colonel Grigory Kogrushev.
Captain Alexey Zakalyuk, 104th GvIAP
Alexey Alelyukhin's plane
Captain Georgy Urvachev (left)
Fighter pilot Vladimir Dmitriev
Aircraft of Senior Lieutenant Vasily Aleksukhin
Fedor Dobysh and Alexander Pomazunov against the background of the Pe-2 with a crocodile
Airplane of Abrek Barsht
Nikolay Didenko's plane
The plane of Vladimir Pokrovsky
The commander of the Cherbourg squadron of the Normandy regiment Marcel Lefevre and his Soviet comrades (technician-lieutenant Tarasov and senior sergeant Kolupaev) at the Yak-9 # 14 fighter
The eagle of Mikhail Avdeev
Agitation aircraft ANT-9 "Crocodile"
Squadron Commander of the 5th Assault Regiment Hero of the Soviet Union A. Putin before a combat mission
Hero of the Soviet Union M.D. Baranov (right) is congratulated on another victory. Stalingrad front. 1942 year
"For Zhenya Lobanov" (Northern Fleet Air Force, Il-2, 1943)
Hero of the Soviet Union Captain A.D. Bilyukin in the cockpit of his signature aircraft "Alexander Nevsky"
The crew of the registered reconnaissance aircraft 39 ORAP (from left to right): commander I.M. Glyga, radio operator K.N. Semichev and navigator of the joint venture. Minaev
"For Volodya!" (32nd Guards IAP, North-Western Front, Yak-9, 1943)
Plane "Revenge of the Baranovs"
The crew of Major K. Ivantsov
The flight crew N.V. Baranov before the last flight before the surrender of the Germans.
