What kind of tourist to expect this summer - wealthy or economical, "mattress", content with the beach - or greedy for impressions? But each of them needs to be provided with comfort and reasonable prices for rest.
Economical and not very
The Ministry of Tourism of the Republic of Kazakhstan has developed tips for health resorts to reduce energy costs. “It is necessary to make sure that the demand for energy in the health resort sector decreases, this affects the entire Crimea,” said the Minister of Resorts and Tourism of the Crimea, Sergei Strelbitsky. “If energy costs go down, so will the cost of services. Now we need to keep the prices the same. According to our forecasts, eastern and western Crimea can become leaders in receiving tourists. "
His words are confirmed by the Crimean tour operators. “Economy rest is in great demand, but the sanatorium complex is also in great demand, because people go to Crimea for treatment,” Marina Danilova, head of the booking department of one of the Crimean tour operators, told AiF-Crimea. - Sales of vouchers in February, compared to last year, increased by about a third. It is unlikely that those who chose Turkey or Egypt will go to Crimea - after all, the level of service is incomparable. Their "all inclusive" means free use of everything that is located on the territory of the hotel. And the Crimean "all inclusive" means that the price of the voucher includes only breakfast, lunch and dinner. "
An average Crimean tour for ten days costs up to 30 thousand rubles. For this money, you can get basic medical procedures. There are vouchers for 1500 rubles per day per person - despite the fact that the price is calculated for the peak season. On average, the cost of placement increased by 15-20%. Some resorts and boarding houses have gone to lower prices, but there are not so many of them.
For Crimea, a kind of test for the success of the season has always been may holidays... "Sales of tours for the May holidays have started, and they are coming to an end," said Victoria Stupina, marketing specialist travel company... “Traditionally, tour operators prepared package deals in early March, but this year they started selling on February 10th.”
"May" tourists are interested in travel and attractions, so there is a high demand for excursion tours.
An average Crimean tour for ten days costs up to 30 thousand rubles. Photo: AiF / Olga Korobova
Where is the service?
Last year, Crimean tourist business specialists noted that among the visitors there is a very high percentage of people who have never been to Crimea before. But they managed to travel around the world. Here they are - demanding and critical clients. It will be incredibly difficult to keep them. They already did not skimp on comments from the airport, because it is impossible to find navigation information at the airport itself. They complained mainly about the infrastructure, accommodation facilities and the lack of information about services in the hotels themselves. In addition, traditionally they were dissatisfied with the fact that during the peak season, some sights cannot be visited.
The Ministry of Tourism of the Republic of Kazakhstan is already working on these shortcomings. Soon, the same museums will be able to move to an extended opening hours, so that tourists can visit them in the evenings, and excursion groups small ones were formed. In addition, passports of accommodation facilities will be prepared.
The 2016 season is expected with a tourist flow of up to 4.9 million people. For this, the ferry crossing plans to take more motorists in the summer - at least 7 million people in both directions. And the airport of Simferopol, as the main gateway to Crimea, has also prepared itself: now Aeroflot will operate flights from Simferopol to the main big cities Russia.
The greed of hotels and airlines, which turned their heads in a successful 2016, and the opening of Turkey - this today explains the sharp drop in tourist flow to Crimea. But market participants cite another reason: "disposable" customers.
With the holiday season this year, something clearly went wrong: July has begun, and there are few tourists in Crimea. In 2016, the flow of tourists to Crimea increased to 5.6 million tourists compared to 4.6 million in 2015, this year the head of the Republic of Crimea Sergey Aksenov expected 6 million tourists. But at the end of May, sales of tour packages to Crimea fell by 30%.
Tour operators estimate the decline in demand for recreation at the peninsula's resorts at the beginning of the season at 20%, hotel owners - at 12%, EADaily reports. At the same time, according to the Ministry of Resorts of Crimea, the total tourist flow at the beginning of the season decreased by only 3.8%. Nevertheless, local bloggers talk about the prospects of reducing the number of tourists by 15% by the end of the year.
Why did the boom in popularity of the Crimean coast end so quickly?
The Minister of Resorts and Tourism of Crimea Sergey Strelbitsky blames the cold May and June for this, but according to statistics, it was sold for June more tours to Crimea than in July, although it has always been the other way around.
Experts from the Association of Tour Operators of Russia associate the incident with the "greed" of hoteliers and air carriers, who raised prices due to the fact that the success of the 2016 season "turned their heads".
Strelbitsky agrees that the hoteliers have unreasonably raised prices and therefore "do not deserve tourists." According to the official, a significant part of vacationers refused the services of both tour operators and hotels, and now rents their own accommodation in the private sector. 48% of tourists go to Crimea without the help of operators, 36% live in private houses and apartments.
An important reason is the opening of Turkey: this year, not only Crimea, but also the entire Black Sea coast of Russia faced a decline in tourists. Search engine data show a decrease in requests for recreation in Crimea or Anapa since December 2016 by 30-35%. Conversely, outbound travel destinations are growing in both sales and search terms.
The cheapest offer in Turkey is 20 thousand rubles per three star hotel with flight and all inclusive, while in Crimea for 20 thousand rubles you can only fly plus take a taxi from Simferopol to Yalta, quotes the words of the general director of the tour operator "Dolphin" Sergei Romashkina.
A tour to a decent hotel for a family (two adults and one child 6 years old) with full board (all inclusive) in Crimea and Anatalya will cost almost the same - 145 thousand rubles. The package includes 14 nights of rest in the first half of August. In Crimea, it will be the Yalta-Intourist hotel, in Antalya Grand Park Lara (five stars). However, the Crimean tour package does not include an air ticket, unlike the Turkish one. And this is plus 45 thousand rubles. And that's nothing: in Yalta, vouchers are offered to five-star hotels at a price of 500 to 2.3 million rubles for 14 days of rest.
There is another reason for the decline in tourist traffic - airfare prices.
“Where is it good when it is the same time to fly to Simferopol and Sochi from Moscow, but for some reason the cost of a round trip to Crimea is 2.5-3 thousand rubles higher,” said Sergei Strelbitsky.
The search for tickets on Momondo.ru to Simferopol, Sochi and Antalya for the same dates (July 29-August 5) showed that the most cheap ticket round trip to Simferopol will cost 12-15 thousand rubles, in Sochi - 10-12 thousand rubles, and to Antalya - 14-16 thousand rubles.
Perhaps that is why the expectation that the health resorts of the Crimea will be filled by the military and civil servants of the Russian Federation, who are prohibited from traveling abroad, did not come true. Officials and the military do not actually go to Crimea, Kommersant writes.
According to official data, there are only 1% of military personnel among those who had a rest on the peninsula in 2016, and civil servants - 11%. In numbers, this is about 650 thousand tourists. Much more of those for whom foreign countries are closed go to Krasnodar resorts.
Moreover, Russians get to the south in the most conservative ways: there are not so many people flying by their own car or by train, by plane. Here is the answer, why they do not go to Crimea - who wants to pay from 1,700 rubles for a car on a one-way crossing, and then make a detour 200-300 km on expensive gasoline and give the same money for housing, the quality of which leaves much to be desired ?
“Any market that grows that fast then falls quickly. During the Ukrainian period, the peninsula was visited by 1.5-2 million Russians, this was a stable figure. Over the past two years, Crimea has managed to attract 3.5 million new russian tourists to those 2 million regular customers. Many visited the peninsula for the first time, came out of curiosity, climbed all the sights. However, Crimea has not yet been able to hook these new clients for a long time. The honest marketing base of the peninsula is those 2-2.5 million tourists, ”says Romashkin.
Tourists are conservative.
“If they are used to having a rest in the format of the Turkish“ all-inclusive ”in a closed area, then they returned to this this year. The Crimean pyramid both grew and fell apart. Crimea has yet to fight for regular tourists ”- concludes Romashkin.
Tourists are scared off not only by prices, but also by the underdeveloped infrastructure - from transport to public. “To get from the airport to the place of rest, either you need to pay big money to taxi drivers, or you need to dodge and guess with by public transportwhich is very inconvenient and uncomfortable, ”complains a public figure, coordinator of the“ Society of Blue Buckets ”movement Pyotr Shkumatov on his Facebook page.
The beaches do not always leave positive emotions either. “You may see a strange picture: restaurants that do business for holidaymakers throw garbage on the beach. Simply because they know that municipal employees are obliged to take out this garbage from there. But sometimes municipal employees do not cope with this task, and then the garbage lies until the next day. All vacationers can see this, ”Shkumatov notes. Chaotic and barbaric buildings also reduce the tourist value South Shore Crimea, he adds. One way or another, Crimea will have to solve all these problems if the peninsula wants to earn a stable income from tourists.
My story. It's funny how the Ukrainian media covered the topic. Everyone wrote shocking news about empty beaches.
In this regard, I have a main question. Why did the Ukrainian media wait so long for my posts to make their own shock news on their basis? Why don't they send correspondents to Crimea and conduct online from here with empty beaches, high prices and terrible service? Why is all their news based on webcams and messages on social networks? In Crimea, I saw many Ukrainians, there were even cars with Ukrainian license plates (not Crimean ones), that is, there are no problems with access. The attitude towards Ukrainians is also normal. I asked many how they treat their former compatriots in Crimea, and no one expressed any particular dislike. The general position is that we love the people, there are no politicians. So the Ukrainian media can safely send their journalists on editorial assignments and work normally. Moreover, the weather is good, the water is warm, the peaches are sweet, and the corn is hot.
The Ukrainian patriot has one more amusement - to enjoy what "Twitter" considers Crimea to be Ukraine. Well, seriously, it's been 2 years since Twitter has shown Crimea as a part of Ukraine. And for two years the entire Ukrainian online elite has been making screenshots, underlining "UKRAINE" in red and savoring these pictures. I was sure that all this topic had already been discussed, laughed and forgotten. But no. Each tweet from Crimea evokes an incredible surge of emotions among Ukrainian patriots.
And the rest? Things are good! But not in Crimea. While you argue, whose Crimea, the peninsula is bent. Here, as there was an ass under the Ukrainian government, it remained under the Russian. Nothing has changed at all except the flags. How were high prices and a complete lack of service, so they stayed. Yes, now it is not so convenient to get to Crimea, but nothing else has changed. All the same people who live in one day and for several months of the season want to snatch everything from life, so that later they spit on the ceiling all year. All the same crumbling poor infrastructure. In this whole story, I only feel sorry for Crimea, which certainly deserves the best. I rested in the Crimea under the Soviet regime, I rested under the Ukrainian, I rest under the Russian. Crimea is getting worse and worse every year. Many cities, for example Koktebel, are so fucked up that it is not clear how to save them. I would like to evict all people from Crimea, remove all flags and give nature 20 years to clean up everything that a person has done here. The sea and wind will quickly put things in order.
01. It also turned out that the occupancy of the beaches is very important to the people. Disputes go straight to death. Some take out of context a photo with a completely empty beach. Others find some footage where the beaches are full. Immediately there are comparisons with the beaches of Odessa and other Ukrainian cities. I don't really understand the meaning of this ritual. To assess the occupancy rate of beaches, you need to do some kind of comprehensive analysis, look at them in different time and in different places. Here, for example, Sudak. A completely empty beach.
02. And here's a Pike perch at the same time, just in a different place. There are many people. Below I will explain why this happens. In general, of course, there are really few people, but they do exist. 
03. So, in the morning I check out from the hotel "Alye Parusa" in Feodosia. It turned out 18,970 per day. Here my wife went to test the local spa center and did some procedures. The prices, he says, are like in Moscow, but the level of funds that are put on your face is higher. I do not understand the meaning of all these rituals. It seems to me that the beauty industry is some kind of big deception to extract money from gullible women. 
04. Menu of the hotel restaurant. At first these prices seemed high to me, but then I went to the west of Crimea and realized that it was still inexpensive! 
05. I went to see the Golden Beach. I was told that all the people are resting there. 
06. There is no infrastructure, along the road with endless traffic, they build some strange barracks for tourists. 
07. There are no people on the beaches. I walked about 3 kilometers. Don't be confused by the cloudy sky. It was a temporary phenomenon, and after 20 minutes the sun came out. The clock is 11:00, air 28, water 24 ... What could be better for wallowing on the beach? 
08. On the left you can see an empty parking lot near the beaches. On the right there is a traffic jam to Feodosia: a ferry arrived. There are many cars with Moscow license plates. 
09. At 12 o'clock, a few people ran to watch the dolphins. 
10. There are good beaches with umbrellas and sun loungers. But most sunbeds are not even arranged. A bar worker complains that fewer people have come this year than last. Afraid that the next one will be completely empty. "People come only once. They see that they don't come back here, unfortunately, we are not competitive." 
11. The sea is clean, but the bottom is with stones. 
12. For especially important guests on the beach, the area is fenced off with flags! Nicely. 
13. Beach 117 and some kind of self-building right on the shore. In general, this is an unplowed field for bulldozers. A lot needs to be demolished. 
14. Tourists are caught. 
16. There is a lot of work to be done with the roads in Crimea, if, of course, someone wants to make a normal tourist region from Crimea. Now almost all roads pass through cities, all are narrow, they cannot cope with traffic. And when the bridge is completed, everything will stop. At the same time, I have not seen anywhere that a new road is being built or the old one expanded. 
17.
18. Garbage is also a problem. The roadsides sometimes look like this. Garbage, apparently, has not been cleaned up for years. 
19. First of all, I go to New World... The road from Sudak is terrible. It has not been repaired for a long time, it is broken and in some places began to collapse. Often the cars cannot part. 
20. Local creativity. 
21. Novy Svet is a small settlement. Famous for champagne, a bunch of attractions and amazing nature. Many Soviet films were filmed here, and now tourists are taken to these places. 
22. Occupancy of beaches - 30 percent, no more. 
23. Everything is very free. 
24. Vacationers 
25. One of best hotels resort - "Vintage". A number starts at 8200, there are also single rooms for 4200. For this money, you can rent a hotel in Turkey, Egypt or Thailand much better. 
26. The hotel has a restaurant "Wine and Fish", considered the best in the village. 
27. Prices. More expensive than in " Scarlet Sails". The kitchen is average. Nothing unusual, but you can eat. I came at 14:00 for lunch. The restaurant was empty. Not at all. Out of several dozen tables, 3 were occupied. 
28. A bill for two for lunch. 
29. Like other resorts of Crimea, the New World was seized by traders. Sometimes it is simply impossible to walk along the embankment. 
30. People like 
31.
32. There is no infrastructure on the beach: no free toilets, no showers. Only old rusty changing cabins. The beaches are dirty - garbage, seaweed, cigarette butts. 
33. Some strange citizen. He was not told that the project with the DPR was canceled? 
34. In Sudak he settled at the Soldaya Hotel. 
35. Externally, the hotel looks good, it is located right under the fortress.
36. It can be seen that a lot of money was thrown into it: the quality of construction is good, everywhere there is natural stone, tiles, wood. But all this breaks down on the collective farm service. Nobody greets you at check-in. Despite the fact that I was checked in alone, the hotel staff stuck with smartphones. The woman at the reception wanted to let me fill in some registration cards, although she had all my data. The restaurant does not accept cards for payment, you cannot book food for the room, the minibar is empty, etc. 
37. There are almost no vacant rooms in the hotel, according to the administrator.
38. Beautiful 
39. Hotel interiors 
40. For 7,600 rubles I was given a tiny room, where apart from the bed there was nothing at all. There was no table or chair. Usually in resort hotels the rooms are made large, but here the owners decided to squeeze the maximum out of their plot and cut the monastic cells. 
41. But the funniest thing is where the windows go. They do not go out to the sea or even to the garden. They go out into the parking lot! According to the owners of the hotel, every guest should park his car under the door of the room and look at it! To make it easier to admire your car, they even put two armchairs near the entrance! This is the first time I've seen this. And this is the simplest number for 7200 rubles. Do I want to admire my car outside the window? No, perhaps. 
42. The restaurant in the hotel is expensive. Hot meals for about 1000 rubles, soups for 300-500. The most amazing thing is that there is no local fish and seafood. Salmon, dorado and other thawed overseas fish - please, but there is nothing local at all. For a bottle of champagne "Novy Svet" they ask 1500 rubles, a salad of tomatoes with onions - 210, Crimean oysters - 450 rubles apiece. Yes, there are oysters, and the price for them is the same everywhere: in Feodosia, in Novy Svet, and now in Sudak, they ask for 450 rubles apiece. Oysters are bred in the sea near the village of Katsiveli, this is next to Simeiz and Alupka. This is the only oyster farm in Russia on the Black Sea. They grow 500 thousand Black Sea oysters a year and up to 100 tons of mussels. Why they are several times more expensive than in France, I do not understand. Oysters, by the way, in Crimea have not yet learned how to serve them correctly. Dinner for two cost 5,000 rubles. 
43. If you go outside the hotel, you can save a lot. For example, beer, or rather the drink they call beer, can be bought in bulk for 70 rubles a liter. 
44. Nearby is a more expensive institution! The same fermented donkey urine for 100 rubles a liter. 
45. In a cafe, for some reason, people are sitting in shorts. Was surprised. In my time, at least a T-shirt was worn when going to lunch. Apparently the cattle were drawn to the Crimea. No culture. 
46. \u200b\u200bAssortment of coastal merchants.
47. As in Feodosia, militaristic motives have disappeared from T-shirts in Sudak. Putin also does not enjoy success. “We stopped buying with Putin, we can't sell last year's stocks,” the seller complains. T-shirts with the national leader hang somewhere in the back of the store. In the foreground, just Crimea. 
48. The Sudak embankment turned out to be much better than in Koktebel. It is wide and clean, almost not even built up. There will be a separate post about Sudak. 
49. Although there are such places. 
50. Poster 
51. What is a 7D cinema? 
52. The beaches in Sudak are also half empty. Despite the fact that the beaches seem to be open, they are separated by rusty fences. What is the sacred meaning of these fences? 
53. Something follows. 
54. The situation is the following on the beaches. The total length of the beach in Sudak is several kilometers. There are beaches that formally belong to sanatoriums, but there are few people there. In the center, where most tourists live, the beaches are packed. 
55. Water - +25! 
56. Everything is gradually falling apart. I have never seen the embankment or pier being repaired anywhere. When the next structure rusts, it is simply covered with a ribbon, and that's it. The sea is gradually destroying traces of human presence. 
57. On the left of the sanatorium. Please note: clean embankment. This is a truly unique phenomenon for Crimea! Usually everything is built up. 
58. Tourists. 
59. And here is the beach, which is located near the main street, where dozens of private hotels are located. There are people here. People here are ready to sit on each other's heads, but they don't want to move 50 meters away to the side where there is no one at all. An interesting phenomenon. 
60. Therefore, it turns out so - now empty, now thick. 
61. But in general, without much notice. 
62.
63.
64.
65. But there is no one near. 
66. The sun beds are empty. 
67.
68. There are also beaches to the right of the fortress. Here are the sanatoriums of the Ministry of Internal Affairs. There is a mountain trail to the beaches. 
I go down to the water and go right. There is a beach on which I swam all my childhood, when I lived in Sudak. I go in, take pictures, when suddenly a deer with golden teeth runs out and happily asks:
Young man, do you have a resort book?
- What? Not.
- So, let's get out, quickly, this is a closed beach!
- How is it closed? Is it possible to close the beach?
- You can, this is the beach of the Ministry of Internal Affairs! We have here, perhaps, the threat of a terrorist attack!
- But according to the law ...
- I'm telling you! This is EM-VE-DE beach! You do not understand? Putin closed the police exit from the country, and closed the beach for you. What's incomprehensible here? 
I don't understand how they can close the beach? Is this even legal?
The beach, by the way, is completely empty. Apparently, employees of EM-VE-DE decided not to go to Crimea. 
71. At 16:00 there were only 5 people. 
72. Some buildings of the sanatorium are abandoned and closed. 
73. There are no people on the shared beach either. As a child, I was here often and I remember that at this time usually the apple had nowhere to fall. People sat on top of each other. And now it's completely empty. 
74. The Road to the Private Sector 
75. Agitation 
76. Another mystery for me. All over the Crimea they write the hashtag "We Build Bridges". What bridges are they building? I heard that there is only one bridge ... 
Yesterday I already wrote how Russians' interest in Turkey grew after friendship with her was officially allowed, and tourist destination reopened. There is also "Yandex.Travel" published interesting data. 
I personally take the news about Turkey well. The fewer tourists come to Crimea, the better. To turn Crimea into a normal resort requires competition. Competition with Turkey, competition with Sochi, with Egypt. Only in conditions of fierce competition can we create normal hotels, restaurants and improve service. 
So if nothing is changed in Crimea, soon everything will be the same. And the polite people will leave for Antalya and Kemer. 
According to representatives of the Crimean administration, this year the tourist flow to the peninsula has increased again.
“This year is high holiday season was generally successful. The total number of people rested since the beginning of the year and as of mid-October exceeded five million people, ”the media were officially informed last Friday.
Is this a lot?
No, this is not too much.
On the one hand, this is more than last year and significantly more than a year earlier. Over the entire last year, 4.59 million tourists visited Crimea (which, in turn, is 21% more than in 2014).
There is reason to believe that the final figures for 2016 will be equal to the average "pre-maid" years, when 5.5-6.1 million tourists a year arrived in Crimea. And maybe - if the beginning of winter goes well - and will exceed them.
Which, by the way, is the most curious: a 2.2-fold increase in the tourist flow was recorded even from Ukraine, "at war" with us. In total, since the beginning of this year, a little more than 864 thousand citizens of this warlike state have actually rested in Crimea.
This means the following things:
1) The preserved mental health of a fairly decent part of the citizens of Ukraine, which, in fact, at a purely everyday level, ignores the fierce media hatred pouring out of every iron and is "forget-to-forget".
2) The resource for the extensive development of the tourism industry in this Russian region is rapidly depleting. The simple replacement of most tourists from Ukrainian to Russian (before reunification - two-thirds from Ukraine, after reunification - four-fifths from Russia) has already been exhausted.
Now the tourist infrastructure of the peninsula needs to be systematically reformed.
And this is a very difficult task: in the "flagship" in this respect, Sochi, for example, was carried out only at the expense of the Olympic project. And this despite the fact that at that time Sochi and Black sea coast The Caucasus was generally the only Russian "tourist region".
But, unfortunately, we are not looking at a new "Olympic project". Especially in the Crimea.
No, it cannot be said that nothing is being done in this direction. "Embroidered" transport infrastructure, and this is not only about the "Kerch bridge". The airport is expanding, and the internal road communications are being improved. They rebuild and new ones are built tourist sites, the key issue for any "tourist region" is being solved with excursion and entertainment facilities.
It's just that what is being done is absolutely not enough.
Moreover, we have already talked more than once about the need for a "national project" in the field of the so-called. "Domestic and inbound tourism", of which both Sochi and the Crimea should undoubtedly become a part. But for its implementation, it will be necessary to change the entire structure of the tourism industry, starting with the mentality of people, managers of this industry.
Officials still, by and large, perceive “tourism” exclusively as an “outbound” discipline.
Want a small example?
Now the question of the so-called. "Resort tax on travelers", and at the regional level. This means that this "fee" - yes, a small one - will be levied exclusively on "domestic" and "inbound" tourists. And not with those who prefer the Egyptian Sharm el-Sheikh to Crimea and Sochi. At the same time, purely technically, it is not at all more difficult, as well as directing the proceeds from the hypothetical "exit fee" funds in a targeted manner for development tourist infrastructure their own country.
But such an approach at the system level simply does not occur to these people. And with such a mentality of government officials who do not even think about creating additional advantages for competitors to our own "tourist regions" and facilities, tourism as a national project cannot be developed for sure.
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Business in Crimea today is certainly interesting to the reader. Having reunited with Russia, the peninsula attracted a powerful wave of investment, which in turn caused rapid growth in the construction industry and trade, the restoration of industry and agriculture, and a revival in the real estate market. Long-lost positions in winemaking and industrial fishing are again taking coordinating places in the economy.
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