Foreign passports and documents

How to sell air and railway tickets. How to open a ticket office. How the reselling scheme works. Guarantees for passengers

You have all heard about such an affiliate program as Aviasales, if you have not heard, then follow the link and register, the sooner you do this, the faster you will become millionaires. It's about making money selling air tickets.

Do not be afraid, there is no need to open any air ticket office and go to work. It is enough to place the search code on your website after registration. People search for air tickets, find the right ones, go to the airline's website and book them there. You will be credited with money for each such booking. In words, everything is simple, but in fact, the real earnings of the majority is a penny.

An affiliate program for the sale of air tickets is mainly suitable only for travel-related topics. Most of the people who are blogging about travel come to this affiliate program and put a search for flights on the site. After a couple of months, they discover that they have made almost nothing from it. At the same time, blog traffic does not play any role. You can have a traffic of 10-20 thousand unique users per day, and you will earn a maximum of $ 100 per month. But it is already considered that these are cool blogs. And most bloggers can't even reach up to 1000 unique visitors per day.

Today you will find out the secret of why this is happening and how you really need to sell air tickets in order, for example, to make money on a cool car in a month. Ready? Go!

Burn the topic

In fact, the secret lies on the surface, but few people think about it.

You yourself, when you want to find cheap flights, where are you looking for them? You look for them in the side bar on the blog independent traveler Vasi Pupkina? No.

When you read travel blogs on Vinsky's forum, travel articles on Tourister.ru, Travel.ru, Tonkosti.ru, Turizm.ru, are you looking for flights there and book them there? Of course not!

Where are you looking for air tickets yourself? On regular flights you are looking for tickets again on the same Air Sales, Skyscanner and Momondo, and you are looking for low-cost airline tickets on Loukoster.com ... Isn't it the same? So!

Also, those who already understand this, immediately go to the websites of airlines, bypassing the search engines, and book tickets there directly.

Why did you think until today that other travelers will go to the blog of another Vasya Pupkin and look for air tickets there?

They are looking for air tickets on well-promoted brands! And not on travel sites, but on sites - search engines for airline tickets! Those. your site should position itself as an airline ticket search engine, and not as a travel blog or portal! Like a promoted brand! It must be White Label, i.e. the search for air tickets should take place on your site or on a subdomain of your site. After the user has clicked on the button "Search for flights" on your website, he should not be transferred to the Aviasales website. Do you understand what this is about? You must promote your project and your brand!

Some people say that there is very high competition in this area, the same as in, therefore it is very difficult to promote such a site and earn something. Have you ever wondered why there is high competition in the field of air ticket sales? Because the demand is very high! People may stop traveling to Turkey and Egypt, but they will not stop buying air tickets and will instead travel to Sochi, Anapa and Gelendzhik. Directions and priorities may simply change, but people will not stop flying. The demand for air tickets is very high, so you can make good money on this.

Now let's put together a short guide to what we have already told you.

This case is designed for those who have been working on the Internet for several years, who know how to create websites, and know how to promote them using SEO (in search engines) and SMM (in social networks). There is nothing complicated about it. You don't need to be a programmer for this.

Case: How to make money selling air tickets

2. We buy a domain. Remember that you are creating a new brand - an airline ticket search engine, so the domain should include one keyword or two. Those. the domain may contain the word avia or bilet or something similar, such as aero or ticket. For example, the Aviasales domain immediately makes us understand that the website is selling air tickets.

3. Install the engine on the hosting. It can be self-writing or a CMS such as WordPress, which comes with a ready-made plugin from Aviasales. It will save you a lot of time to implement widgets and search forms on your site.

4. We fill the site with information with current airline promotions, with information about the airlines themselves, news from airlines and airports, etc. We do internal optimization (linking, meta tags, etc.).

5. Now we begin to promote our project in search engines, social networks and forums.

Add the site to the "Add URL" of Yandex and Google.

We also connect Yandex Direct so that Yandex can see that people are coming to your site from search, which will contribute to a higher ranking of your site for search queries.

The promotion process can be described for a very long time, so we will limit ourselves to this.

After the first Update in Yandex and Google, you will already receive the first traffic. The result will not be long in coming. The first flight bookings may already appear after your site appears in the search engine results, i.e. somewhere in 2-3 weeks after the launch of the site itself.

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Ticket service center

Organization ticket service center on trains, planes, sea and river vessels, intercity buses- the idea, in general, is no longer new, but it is quite promising from the point of view of creation profitable business especially during the high season of summer holidays.

Today, in Moscow alone, train and plane tickets are sold about 1,500 of the most diverse ticket offices... Most of them are owned by 10 large agencies that exclusively deal with ticketing - ticket sales.

If you believe the expert estimates, more than a quarter of travelers are ready to buy tickets, the cost of which will be slightly higher, at the box offices of commercial structures so as not to waste their time and nerves in the queues of ordinary railway and air ticket offices. And every year the number of people willing to pay for comfort is growing. Independent ticket offices agree on service charges with the carrier, so their size differs by a maximum of 50 rubles. Agree, this is not much.

Someone might argue - is there a loudly advertised online ticket booking service that Russian Railways has recently appeared in? Alas, the service turned out to be not very convenient for passengers, and the “electronic ticket” itself is not quite full-fledged. In the form in which Russian Railways offers ticket sales through the Internet, you still need to issue a ticket on a regular form, that is, the passenger must still arrive at the station and, after huddling in the queue, pick up the ticket at the box office. In addition, you cannot buy online discount ticket, as well as reissue tickets purchased earlier. Customers who have already used the new service note that cashiers at official cash desks are often not even trained to write travel documents sold by their own online service. And most importantly, when issuing tickets via the Internet, Russian Railways also takes a commission, and almost the same as independent agents, so it turns out that for your own 125 rubles of additional fee, you also need to stand in line. In short, the innovation of Russian Railways turned out to be clearly crude and inconvenient.

Unlike the heavy-handed monopolist, small private ticket offices offer their customers not only tickets, but also additional services for delivery of tickets to the office or to the station, accept payment in various forms. This, as well as the absence of queues and crowds, attracts future passengers to private ticket offices for the sale of railway, air and other tickets. Although it happens that they offer passengers not the most convenient and cheapest, but the most expensive tickets.

On practice ticket office pays off in 2-3 years. To start an activity, you will have to not only register a company, but also become a dealer of a large carrier, the same Russian Railways, Aeroflot, etc. For this, by the way, it is necessary to have serious financial resources in the form of bank guarantees and a deposit, because the services provided by large carriers, as a rule, are deposit. Large carriers, especially monopolists, work mainly with those agents that may interest them in large volumes of sales, so most likely new players in this market will have to first become a sub-dealer or a representative of a larger ticketing (ticket sales) company.

Sales Agencies train tickets live mainly on the so-called "service fees", which are charged in addition to the cost of the ticket, as well as through the sale additional services... Each company sets the size of the service fee independently, on average it is 100 - 150 rubles, delivery of a ticket to a client at home costs about 250 - 300 rubles.

Let's see what are the requirements of Russian Railways to ticket agents?

The prospective agent is obliged to equip the premises for the point of sale in advance in accordance with certain requirements. Point of sale of tickets (ticket office) must have comfortable spot position, the presence of nearby competitors is highly undesirable. Another prerequisite is a reliable Internet connection.

Obtaining accreditation will cost the future agent 35 thousand rubles. In addition to the standard set of office furniture and equipment, it will be necessary to purchase a special printer from a specialized company for issuing tickets for 100 thousand rubles and connect to the Express booking system, and this will cost 15-20 thousand rubles.

The next mandatory step is training cashiers in a specialized training center to work in the system. The cost of the courses is about 15 thousand rubles per person.

Another prerequisite is that the agent must have a deposit in the bank in the amount of at least 10% of the monthly sales volume. Just in case, so to speak.

Thus, in order to fulfill all the requirements of Russian Railways even before the conclusion of the agency agreement, the agent company must spend at least 180 thousand rubles. Further, monthly expenses will include a service fee for the Express system (4.5 thousand rubles), the salary of at least two cashiers and a courier. Plus, you will need to keep a deposit, maintain an office, advertise your agency. And all this will have to pay off with a service fee of 100-300 rubles from each ticket sold. How feasible is this task?

According to Russian Railways, an average of 560-620 thousand tickets are sold every day across the country, and up to 900 thousand during the peak summer period. Independent agencies account for about a quarter of sales, and this, think for yourself, is a fairly decent volume. On ordinary days, a good agency can sell 350-375 tickets, service fees for which will bring him a profit of 70-80 thousand rubles. The deposit, which the ticket sales agency is obliged to keep with such a volume of sales under the terms of the agreement with Russian Railways, will be at least one million rubles. This is hardly an affordable option for small businesses. Small agencies usually sell 60-80 tickets a day, earning 12-16 thousand rubles from service fees. This is already on the verge of profitability, so many of them regard the sale of train tickets as just one of the services, along the way selling air tickets and long-distance tickets. bus routes... And it is right. Multi-ticket service centers attract more customers.

V recent times major players in the independent ticketing retail are actively developing their subagent networks. Working as a subagent does not require large investments, but it can be a good source of additional income for service companies in business centers and travel agencies and travel agencies. The rights and capabilities of subagents are limited, they do not have direct access to the booking system, but work through Russian Railways agents and their system. The mechanism of interaction between an agent and a subagent can be different. The most primitive option is when a subagent books a ticket from an agent and sends a courier to him with payment. The most advanced is when a subagent works in the agent's system, has uniform ticket forms in his hands and can print a travel document on his printer right on the spot.

The table below lists the main points of what is needed to open a point selling tickets for railway transport.

How to open a ticket sales outlet

Ticket agent Ticketing Subagent
Obtain an accreditation of a point of sale in Russian Railways.
The waiting period is 3-4 months.
The price of the issue is 35 thousand rubles.
Strict requirements for the location and equipment of the point of sale.
Conclude an agreement with an agent of Russian Railways.
Some agents developing their retail sub-agent networks can register directly on their website.
Buy special equipment. The cost of the equipment is 100 thousand rubles.
The equipment requires special maintenance.
A computer with access to the Internet is sufficient.
Organize a connection to the Express booking system.
Cost - 10-15 thousand rubles.
The monthly payment for the use and maintenance of the system is about 4.5 thousand rubles.
Connect to the agent system.
Usually such a scheme has limitations: it does not allow you to see the presence of free places, the information may be out of date.
It works according to the scheme: sending data to an agent - receiving a response.
Hire a certified cashier or train your own.
The cost is about 15-30 thousand rubles.
Master the operation of the system. It will take one to two days.
Send daily sales report to Russian Railways. Keep a deposit of at least 10% of the monthly sales volume. Transfer a certain fixed amount to the agent as a guarantee of ticket redemption (usually about 20-30 thousand rubles).

Today on the Internet you can find many offers for those wishing to become a representative for ticket sales, both for railway transport and so for flights. To search and book, for example, plane tickets, you can use the services of the largest Russian airline ticket search engine Aviasales , which searches and compares air tickets online for free and finds the cheapest flight prices. Basically, you just get access and the ability to work with a database of dozens of airlines.

Given the simplicity of such a business, the number of ticket subagents is growing rapidly. The client needs a service and does not care whether the seller is an agent or a subagent of a transport company, it is important for him to get a ticket in the right place and at the right time. So, there should be enough space in this market, if not for everyone, then for many.

The volume of the entire market of tickets for events (purchased offline and online) at the end of 2013 amounted to $ 4.1 billion, and by 2016 it may grow to $ 7 billion *

At the same time, revolutionary changes are being observed in the structure of ticket sales: according to forecasts, the share of online sales will grow from 15 to 45% in just 2 years.

The question arises: how to make money by selling tickets for your events online?

Today, more and more people are getting used to solving issues using the Internet: looking for cheap flights, paying for utilities and purchases, following the news of the city and, of course, buying tickets to interesting events without leaving home.

A habit is also developed for comfort, that is, for online payment in just a few clicks.

What happens if, instead of the "buy a ticket" button, you are offered to order it by phone or send a request by email? Between 30 and 50% of potential participants just won't want to bother themselves and will look for something else. Or, postponing an inconvenient process, they will never make a purchase for various reasons: changed their mind, got sick, forgotten, other plans appeared, etc.

At the same time, selling tickets online allows you to "snatch" the user at the moment of his highest readiness to complete a transaction and significantly increases conversion.

Thus, the question “to sell or not to sell tickets via the Internet” is not worth it - definitely, to sell. But how can you effectively sell tickets for a concert or other event online? Today, there are already several ways, and we will try to help you figure them out.

What should be a quality online ticketing system?

The system that you choose should assume the presence of different payment methods: each of us has established preferences. This requires the ability to pay by credit card (the most popular method), as well as by invoice from the company (for business and educational events).

You should not limit users to any one payment option if you are striving to increase conversion: for example, you should provide business event participants not only with the option to pay by invoice, but also by card. Often, the process of reconciling invoices in companies is not quick, and therefore it is easier for the participant to pay for the ticket himself, and then compensate these funds from the company's budget.

In addition to different payment methods, a high-quality system should have the following options:

  • the ability to customize the registration form and have access to the data of its members,
  • setting up a ticket program (discounts, promo codes, different ticket categories, early check-in, etc.),
  • setting the terms for booking a ticket and a system of reminding users about the need to pay during this period,
  • directly an electronic ticket as a result of the purchase.

How to organize online sales correctly? Basic methods

Below is an overview of popular integration tools that will allow you to sell tickets in the most convenient and efficient way, depending on the type of your events and the format of their placement on the Internet.

1. Universal

How to start selling tickets if you don't have your own website yet? You can create a landing page for registration and ticket sales and use the link to it wherever you announce an event.

Advantages:

  • simple, fast, does not require IT knowledge
  • suitable for any resource

If you have a website or a separate landing page for an event, then the registration widget is the best solution. The widget code is usually provided free of charge by various online ticketing services. You just have to place it in the right place on your website.

Advantages:

  • maximum sales thanks to the possibility of buying a ticket "here and now" (without leaving your site)
  • pleasant appearance

Host several events and announce them all on the main page of the site / blog or in a special section? Then your option is to place a “Buy a ticket” button in each announcement, clicking on which opens the registration widget in a new window.

Advantages:

  • allows you to quickly move from being interested in an event to a targeted action, i.e. buying a ticket
  • does not take up much space

If you do not want to spend a lot of time publishing events, just place a poster module on your website, customize its appearance, and all your announcements, along with registration widgets, will be automatically loaded.

Advantages:

  • participants will be able to purchase a ticket not for one event, but for several at once
  • no need to develop a special design for your poster and copy the announcement of each event

5. Tools for social media

How to sell tickets for a concert or cinema on social media? If you run a public on Vkontakte or Facebook, then be sure to install an application for buying tickets: both of these social networks recently released an interface for installing a ticket sale button (physically, the sale will go through the specialized ticket service of your choice).

One way to earn extra money online is selling air tickets. It is not at all difficult to become a partner in such sales, earnings on the sale of air tickets is not limited, and anyone can try their hand for free. To get started, you will need to register with the service, which has an affiliate program selling air tickets. For any person who wants to try their hand at an affiliate program for the sale of air tickets, they just need to become this very partner of one of these agencies or a partner of a search engine that sells air tickets. And, of course, the site of such an agency should have a partner interface in such a version in which it would be best suited for a beginner. You can sell air tickets with or without attraction.

Earnings on the sale of air tickets from your website

To start sell air tickets from your site, you need to place advertising banners on it. You will either make them yourself, or place ready-made ones, which will be provided to you. Also, the banner that you place on your site should not be large and intrusive, and its design is better to adjust to your site. It will be more effective if your site matches the travel theme. Therefore, it was not bad to post on it several articles about tourism, flights or sights of different countries.

Earnings by selling air tickets without a website

If you do not own your own website, but decided to do your own business on the sale of air tickets, then an important condition for the availability of sales will be to ensure a large flow of buyers to the air search site using your referral links posted by you. You can place such links, for example, on your accounts in different social networks. You can post on various forums, but be careful not to get banned.
Also, to promote your referral links, you can use paid advertising using, for example, Google Adwords or Yandex Direct.

Affiliate program for the sale of air tickets

There is a good and reliable partner service AviaSales... This search engine allows anyone to search for tickets on more than 750 airlines for travel anywhere in the world. This system has an affiliate program Travelpayouts.com... This site has created maximum conditions for partners. Also here you will find detailed sales statistics for your account. Payments are made once a month to any e-wallet you specify.
Registration is easy. You must fill out a special form in which you will need to indicate your name and surname, as well as the number of the electronic wallet to which payments will be made. After filling out the form, a letter with a link will be sent to your specified e-mail box, you follow it and activate your account. Then you go to your Personal Area, where you will find everything you need to be able to organize the sale of air tickets as well as possible. You will have individual links at your disposal, and here you can place them on various sites, forums or social networks. No spam, of course.

The condition for receiving your partner reward is the purchase of an air ticket by a client who has followed your link. Also, this client is assigned to you for a whole month. The profit of the flight search engine is approximately equal to 2% of the cost of the air ticket itself, the system shares 80% of its income with the partner.

The amount of earnings on the sale of air tickets depends only on you, as well as when working with any affiliate program. If you put a banner on a website without visitors and wait for a miracle, then a miracle will not happen and you will not be able to make money. Pay attention to the numbers. For 5 years of work, this affiliate program has paid 622 million rubles for partners. Here are the TOP-10 for making money in this area of ​​Internet business:


Note that your success in earning money on the sale of air tickets will largely depend on your patience, perseverance, and the ability to independently master the basics of online advertising. quite popular and this is one of the real ways


* Calculations are based on average data for Russia

The sale of tickets for concerts and theaters has always been a fairly profitable business, which was based on a mark-up on an already purchased ticket. Since Soviet times, speculators have earned colossal amounts of money simply by reselling tickets purchased at all the ticket offices of the city at exorbitant prices. This led to the fact that the average person was forced to either buy a ticket at a price very far from the face value (and thus overpay a lot of money), or completely deny himself the pleasure of attending an event. Moreover, with each day approaching the event, the prices of dealers grew exponentially, and, of course, this situation was unprofitable for absolutely no one. In addition to the speculators themselves, who might not have sold even half of the tickets, but won on a huge markup from those already sold. It is not surprising that sooner or later this had to come to an end.

However, even today, before the premiere or a one-time event (as an option - a concert of a popular artist on tour), you can find dealers at the entrance, who give the last chance to those who did not manage to buy even the simplest ticket. But, I must admit, their work is somewhat complicated by the introduction modern technologies ticket sales, when a person can independently buy a ticket directly from home. Usually, only those who come to their senses only when it was already too late to buy a ticket, for example, on the eve of an event, become clients of dealers today. All this is due to the spread of the Internet among the population, it greatly changed the principle of ticket trading, and now an entrepreneur who seeks to build his business on resale must do it without barbaric methods and even resist speculators. Moreover, he himself must implement a ticket sales system not only at his box office, but also on his own website. The operating principle of ticket offices has changed dramatically.

At the moment, the situation on the market is not developing in the most favorable way for new players. The ticket sales niche is actually occupied, companies captured this market a few years ago and even established very productive work. Moreover, they are not alien to improvement, and a relatively new idea with, for example, electronic tickets has been well implemented, implemented and spread. A large number of people are still skeptical about this type of ticket trade, but the percentage of those who use it is constantly growing. That is, large players will certainly not allow a newcomer to act successfully, and he will have to invest a lot of money on advertising and his own promotion. However, there is still an opportunity, because the population, especially in not very large cities, does not rely so much on the popularity of the ticket sales network, choosing the kiosk where they are cheaper. And often the price of the ticket is the determining factor when buying it, unless, of course, this is the last day before the event. Therefore, by setting the commission lower than that of competitors, you can count on attracting your client.

Earn up to
RUB 200,000 a month having fun!

Trend of 2019. Intelligent entertainment business. Minimum investment. No additional deductions and payments. Turnkey training.

To work, you need to register as a subject of entrepreneurial activity, while there are no restrictions on the form of entrepreneurship. That is, you can issue entity(preferably a limited liability company) or register as an individual entrepreneur (who remains natural person without legal education), while it is better to choose from these two forms, because they have the opportunity to use the simplified taxation system. This will make it possible to pay 6% (of income) or 15% (of operating profit) at the expense of the state, which is significantly lower than the corporate income tax. Today it is obligatory to indicate the code (OKPD 2) 47.91 Retail trade services by mail or on the information and communication network Internet, which will allow you to trade just those "electronic tickets", as well as (OKPD 2) 47.78 Other retail services in specialized stores.

Some entrepreneurs who were just starting out selling tickets started their business from home without having an office. But this became possible only with the spread of the Internet; without it, it is necessary to organize sales cash desks. Today, the entrepreneur is faced with the task of organizing a whole network of ticket sales throughout the city, because it will not be possible to manage with one head office, unless the work is carried out quite in small town... Thus, you need to immediately find several points of sale in which tickets will subsequently be sold. The task is simplified by the fact that points of sale can be quite small, representing pavilions, kiosks and stalls measuring 4 m 2. They need to be placed in the most passable places, buying out places in shopping malls, installing them even at the entrance to large stores, simply placing them on the streets, especially where people walk and relax. But at the same time, it is still desirable to have a head office, in which there will be the main batch of tickets, distributed among the points. In this case, a person can apply for a purchase to the head office, and in case of any claims, he can contact the manager directly. If we consider the organization of a full-fledged service, then the feedback, including claims from the consumer, should be established. Of course, you need to strive to ensure that such situations did not even appear, but the problem does not always arise through the fault of the entrepreneur. For example, a concert may be canceled. And if the ticket office independently exchanges tickets or refunds money for them without sending them to the organizer of the event, it can count on customer loyalty and subsequent growth in popularity.

The cost of a pavilion, in addition to its size, is determined by its equipment. Those located on the street will cost the entrepreneur much more expensive than those that will be located in shops and shopping malls, if only because they must be insulated. Pavilions can be built by ordering, you can buy ready-made, used ones, or you can rent them. The latter option can be considered if the budget is very limited and it is possible to rent inexpensive pavilions. Otherwise, it is better to redeem them as property, because even in case of failure, they can be resold, and their mobility makes it possible not to depend on the place. In the case when you have to work in someone else's premises, the task is greatly simplified, because you need to conclude a lease agreement with the owner of a shopping center or store, and he himself will allocate space for the pavilion. If the kiosk is located on the street, then you will have to contact the administration for permission to install the pavilion, and here a lot will depend on the situation in the municipality. There may not be places, bureaucrats may refuse for one reason or another, and you will have to collect a lot of information about your activities. If the city is small, then you can limit yourself to two or three points in other people's complexes, but even in large metropolitan areas, entrepreneurs are gradually transferring their points of sale to a warm and well-equipped premises. Here, there is both comfort for the seller, and lower costs for the construction of the pavilion (if successful, the shopping center itself may already have an equipped place), and greater traffic of people. However, the cost of renting will usually be significantly more expensive than elsewhere.

The cost of building a pavilion can also vary significantly depending on the materials used, and starts from 15 thousand rubles per square meter. That is, the amount of start-up capital will differ greatly depending on the city and the received places for rent. In a small town, one office is enough, in a usual one - only a few points for each quarter, but in megalopolises you will have to organize a full-fledged network of their own cash registers. At each point of sale, you need to buy furniture for the employee, a computer (which must be connected to the Internet) and a cash register. It is also possible to install a special printer that can print a ready-made ticket. You can decorate the pavilion with advertising, which the organizers will surely provide. It is necessary to count on about 40-50 thousand more with the equipment of each cash register. Internet access can be a particular problem, especially in outdoor pavilions. Your office is equipped much more seriously, because several people will work in it at the same time, so everyone needs to equip workplace no worse than the cashier in the pavilion.

Ready-made ideas for your business

Further work can develop in different ways. The first way is the direct reselling of tickets. In this case, it is necessary to buy up large batches of tickets in order to resell them later at an already independently set price. In fact, this is still the same speculation, only legalized. The main advantage of this method is precisely in the ability to pursue the pricing policy that seems to the entrepreneur the most profitable, even if this makes prices too high. But this method also has its drawbacks. So, not all theaters will agree to such a deal and will not sell a large batch of tickets to one person. The entrepreneur assumes all the risks of selling tickets, and if the public is not interested in the upcoming event, the organizer will only benefit (the hall is empty with a full house), but the reseller will only lose money. At the same time, tough competition will not allow to inflate prices too much, and the purchase will be made only immediately a few days before the event. In general, work according to such a scheme is already becoming a thing of the past.

Today, most ticket offices work directly with event organizers. For example, a budding entrepreneur should visit all theaters and conclude contracts for the sale of tickets. Since not all theaters, circuses and similar institutions have an extensive network of ticket offices (and often there is only one - directly in their building), this becomes a way for them to sell even more tickets. In this case, the entrepreneur receives a commission from the sale of the ticket, which is set within certain limits. That is, it will not be possible to artificially inflate prices strongly. But the businessman himself does not redeem tickets, he becomes an agent, and in the event of an unsuccessful event, he practically does not risk anything. He, of course, loses profit, but he does not have to invest his money. He also receives all the information about the remaining tickets, can provide his customers with a hall map (or simply the number of free seats) and, thus, provide an already expanded service.

Ready-made ideas for your business

At this stage, it is already important to have your own well-functioning website, as well as to connect to the database of your partners for prompt receipt of information. The points of sale equipped with computers immediately show the client the layout of the hall and give him the opportunity to choose a convenient place. As soon as a ticket is bought somewhere, it becomes known to the entrepreneur himself, to the organizing partner, and to other agents, that is, the probability of selling the same ticket is reduced to zero.

It is worth mentioning a much simpler option for organizing your own business. This is a work on a franchise, which allows you to get at the disposal of information about all partners at once, permission to work with them from the parent company, which will also give all the worked out schemes and tell you about the specifics of doing business. That is, it will provide full support in the undertaking and the opportunity to work under its name known to the mass buyer. The disadvantages of this development path include the need to pay a lump-sum fee, make royalties, and also equip their points of sale in accordance with the requirements of the corporation. However, nowadays you can find inexpensive franchises, and the franchisors themselves do not overestimate their requirements. To go his own way (which is still possible) or to join an existing company - the entrepreneur himself decides, depending on the situation in his city.

The sale is going well via the Internet, when the buyer is given the opportunity to independently print the ticket. He buys it over the Internet, after which he prints it on a printer, or he can apply at a convenient time for him at the nearest point indicated by him for a ticket (although this is already a prepaid booking). Printed on a printer is called an electronic ticket, but for this, some companies require the buyer to provide their personal data for security reasons. This is designed to create a unique ticket that cannot be resold to anyone or counterfeited. And even more so to fake, and then resell. Usually large organizers already have systems for generating e-tickets, and the entrepreneur only has to implement this software into his network.

Working with many partners leads to the need to implement a universal interface and control system, and this will certainly require hiring additional programmers who will support the multi-structure system. A large developing ticket office is constantly improving the process of selling tickets via the Internet, because today many people travel to events in other cities, and it can be very inconvenient to travel specifically to buy a ticket.

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The organizers of the concerts of the touring artists deserve a special mention. Sometimes already cooperating partners act as such organizers, who, for example, provide a platform free of their own performances. Then they will also transmit information about the event, give out a batch of tickets, and the work will be carried out according to the same principle. Otherwise, if a concert or show is organized by a third-party or even a nonresident company. Perhaps even on a non-standard site that is rented only once (for example, renting a city area, parking a large hypermarket, a night club). In this case, the entrepreneur enters into an agreement with the organizer for the sale of tickets that cannot be bought anywhere else (unless the organizer began to cooperate with several ticket offices at once). Typically, the cost of a ticket for such an event gradually rises as the event approaches, especially if there is an active redemption of tickets. Thus, the entrepreneur constantly increases his income, because a slight gradual increase in price leads to the final cost significantly higher than the initial one, but this does not stop buyers.

You may have to deal not only with selling tickets, but also advertising the event. This is discussed individually with each partner, but the organizer usually gives several advertising posters and brochures for each outlet to his partners. The ticket seller himself is interested in a successful advertising campaign, and joint work in this area can increase efficiency at times. Yes, and the buyers themselves, it happens, at the very point itself, are interested in the events that will take place in the near future. Tour organizers can even offer cooperation, one of the conditions of which will be advertising in the city. Of course, all this is reimbursed by the organizer, but it is still worth having an experienced advertising marketer on your staff, because this will allow you to engage in an almost related business, earning additional income.

Ticket trading is profitable when there are many partners holding a wide variety of events - from children's puppet theater to rock concerts. In addition to them, you should immediately try to go out to the organizers of tours, simultaneous shows and any performances. If possible, get an exclusive for the sale of tickets. Theater agencies that bring art to the provinces will also be a good distribution channel. These companies are engaged in buying a large batch of tickets to organize a tour from a provincial town to Big City where a premiere or a grand event is planned. Here you can agree on a small discount, because the agency buys a large batch of tickets (but you cannot call them speculators, because they do not set their commission too high, and are focused on those customers who have already applied).

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