* Calculations use average data for Russia

So what do you need for this?

Suppose you already have a desire - for a start, it would be nice to decide what exactly you will sell - in other words, develop interesting excursion tours.

You should not focus on the sights that everyone already knows about - choose a route through places that will be a discovery even for the indigenous people.

As the experience of Mr. Finberg shows, a significant proportion of clients (oddly enough) will be localswho want to discover something new.

As a rule, true fans of their beloved city do not have problems with the selection of such little-known attractions - unusual beautiful building (not necessarily old), a picturesque corner in the park - anything you want can be included in your itinerary if it shows a familiar city from an unexpected side.

Earn up to
RUB 200,000 a month having fun!

Trend of 2020. Intelligent entertainment business. Minimum investment. No additional deductions and payments. Turnkey training.

For example, my friend told how she found three cherry blossoms somewhere on the outskirts of Rostov-on-Don in a private garden (!) - and with her light hand, at least ten acquaintances went to that memorial house to admire the flowering of this beautiful iconic Japanese wood.

And each of your friends has a few of their own mini-discoveries, which they will be happy to share with you.

In general, with sufficient desire, you should not have any problems with the formation of various routes for both guests of the city and its residents.

To attract young people, you can combine excursions with themed quests that are currently at their peak. Unite the tourists in groups and let them complete tasks and look for specific places. Such excursions are of course pedestrian.

Ready ideas for your business

So our tours have been formed. However, before selling them, it would be a good idea to decide who to sell - in other words, where to look for customers.

In our age of information technology, the main source of your customers will be the Internet, or rather social networks.

Other ways to acquire customers is cooperation with local travel agencies, schools and even branches of Western companies, which sometimes may need your services as entertainment program for guests.

Advertising in traditional media is less effective (and more expensive). But you may well offer an interesting idea for a report or article. The media are constantly looking for interesting topics for a report or article and, although they prefer to pay for them, realizing that they will not be able to get money from you, they will gladly use you as an expert and source interesting information about the city.

* Calculations use average data for Russia

49 000 ₽

Initial attachments

121 500 ₽

81 000 ₽

Net profit

2 months

Payback period

City walking tours are leisure activities that allow you to delve deeper into the history of the streets. In the business plan, we will consider excursions with elements of the performance, which can bring from 80 thousand rubles.

1. SUMMARY OF THE PROJECT

This business plan deals with a walking tour project in a city of over 1 million people. The project is the organization of events in the format "excursion + street performance". The funds required to start the project will amount to 49 thousand rubles. and will be used for the purchase of excursion equipment, the creation of presentation materials, the purchase of costumes for actors and stage attributes.

The projected amount of revenue per month for one excursion per week and the participation of 15 excursionists in it will amount to 121.5 thousand rubles, net profit 81.5 thousand rubles. The financial plan is designed for a three-year period of activity. After that, it is planned to expand the types of excursions and update the program of events. The project will require a preparatory stage for a period of 3 months, necessary for writing a script, conducting test excursions and rehearsals, as well as creating advertising products and pre-filling social networks.

Table 1. Key project indicators

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

City walking tours are an increasingly popular type of excursion that allows participants to delve deeper into the history of the streets, explore objects and imagine themselves as part of past events. Unlike bus excursions they allow for more maneuverable routes and provide participants with a logical and consistent vision. The length of such routes usually does not exceed 6 kilometers, while the duration is no more than 3 hours.

From the point of view of organization, walking tours require much less financial and time costs, since there is no need to conclude an agreement with transport company, coordinate the driving time with the driver and adjust the route of the excursion to the traffic rules. At the same time creating walking route requires a more thoughtful scenario. Display objects should be fairly close to each other. Physical readiness is required from sightseers, and from a guide - the ability to keep pace and promptly drive those who are lagging behind the group. A feature of the excursion business in largest citiessuch as Moscow and St. Petersburg is a high level of competition. In other cities with a population of one million and regional centers with a population of less than a million inhabitants, the competition is not so significant, but it is rather difficult to immediately stand out from the current proposals.

This project proposes the organization of events, the format of which will combine an excursion with a thematic performance on the history of the city. The choice of this format was due to the high competition among the organizers of excursions. On the one hand, such an event will require a lot of time and financial expenses for the organization, on the other hand, if it is well positioned, it will attract public attention and can become one of the most significant cultural events in the city. The project will be implemented on its own based on the organizer's knowledge of the history of the city and interest in local history, the presence of some skills in this area, a certificate of completion of courses for guides, as well as personal connections with creative personalities of the city, who will be involved in the performance in as partners.

3. DESCRIPTION OF GOODS AND SERVICES

At the initial stage, two excursion scenarios will be developed, each of which will include a short 30-minute street performance on the theme of the excursion. The duration of one of the events will be 3 hours, the other 2 hours and 30 minutes. Participation fees will be shared for children and adults (see Table 2). The cost was determined taking into account the analysis of competitors' proposals. So, the cost of the usual walking tour in the regions varies from 400 to 650 rubles, the cost of bus excursions or excursions with any additional services, including a quest, a coffee break, etc. ranged from 1100 to 1500 rubles. Thus, 800-950 rubles is, with one more expensive option compared to regular excursions, but at the same time more profitable against the background of similar offers.

Table 2. Description of goods and services

We also note that at the start of the project, it is planned to hold two or three free excursions to draw attention to the project, when the tourists themselves determine the level of remuneration for the guide. In addition, excursionists will have access to audio and photo materials offered by the guide during the excursion, incentive prizes for activity during the excursion (badges, souvenirs, key rings, etc.).

4.SALES AND MARKETING

The target audience of the project will be, on the one hand, the age audience that is actively interested in the history of the city (mainly women aged 35-40), on the other hand, creative youth from 18 to 30 years old, as well as tourists and guests of the city. The process of organizing sales and advertising will require several stages.

Preparatory stage. At this stage, two months before the start of sales, pages are created on the social networks Vkontakte, Odnoklassniki and Instagram, which are planned to be used as generators of the main stream during the main period of work. Communities are filled with thematic content on the history of the city, a preliminary recruitment of the target audience is made, advertising messages are published about a set of trial free excursions. A one-page site is being created with basic information about the cost, time of excursions, itinerary and contacts for an appointment. Advertising templates are created and advertisements are printed.

First stage. Two or three free excursions are held, during which photographs are taken, feedback from participants is collected, and gaps in the organization that have arisen along the way are eliminated. Whenever possible, the attention of the Internet media and television is attracted. Further, advertising posts are published in popular groups of the city in social networks. There is an active distribution of advertisements in places visited by tourists.

The main stage. Current advertising activity using all available channels to reach the target audience. At the same time, contacts are being established with the heads of museums, cultural and entertainment institutions, anti-cafes, who can place advertisements on their own sites, and ads are being distributed. The following can also be used as additional channels of customer inflow:

own blog of the city history guide;

partnership with travel agencies with the transfer of clients for a percentage;

partnership with information tourist centers (transferring clients for a percentage, placing advertisements or business cards).

Earn up to
RUB 200,000 a month having fun!

Trend of 2020. Intelligent entertainment business. Minimum investment. No additional deductions and payments. Turnkey training.

Table 3 shows the approximate expenses for advertising purposes in the main period of work. Filling content groups in social networks and updating information on the site is planned to be organized on its own. Applications for participation in the excursion will be accepted by telephone, payment will be collected by the organizer before the start of the event. In the future, it is planned to use special services (timepad and others).

5. PRODUCTION PLAN

At the initial stage, it is planned to organize excursions-performances with a frequency of once a week - on Saturdays or Sundays, in the daytime. To create performances, you will need to hire actors from among the volunteers of the acting circle at one of the city's universities. The cast will include five permanent actors and three people who play either cameo roles or are called on to replace. To start activities, you will need to purchase the necessary stage and excursion equipment. Expenses for these purposes will amount to about 39.2 thousand rubles.

Table 4. List of required equipment and inventory

When conducting one excursion per week, taking into account the participation of 10 adult excursionists with an average check of 900 rubles, the monthly revenue will be 81 thousand rubles. This plan is planned to be adhered to during the first year of operation. The plan for the second year of operation will be 15 participants per excursion, i.e. 121.5 thousand rubles per month In the future, with an increase in the number of participants and the organization of two excursions per week, the planned revenue can be increased by one and a half to two times.

6. ORGANIZATIONAL PLAN

The project will require a preparatory period of 3 months, during which the route of the excursion, the script of the performances, rehearsals are organized, the selection of actors, etc. Unlike many countries in the world, Russia does not require a license to provide excursion services. In order for the activity to be carried out within the framework of the legal field, only registration of an individual entrepreneur is required. Activity codes according to OKVED:

• 79.90.2 Activities for the provision of excursions tourist services
• 79.90.22 Activities of independent guides and guides in the provision of excursion tourist services.

The deadline for processing documents for registration of individual entrepreneurs is 3 days. The state duty is 800 rubles. The most expedient taxation system for this type of business is a simplified one, where the object of taxation is income of 6%.

Documents for business on walking tours:

We will also provide a list of documents required to conduct activities within the legal field:

contract for serviceswhere all offers of excursions will be indicated, their obligations and those moments for which the company is not responsible;

job description for employees... It describes in detail the job responsibilities for each position and an action plan in the event of an emergency;

contracts with employees... Not necessarily according to the Labor Code, but the contractual basis must be fixed;

for employees (preferably) - a document that confirms the status of a teacher of history / culture / philology, etc. or the right to engage in tourist business.

Additionally, it is necessary to draw up a memo for customers, rules of safe behavior on the route and a list of possible sources of hazards that may be encountered. Also, in some cases, guides require accreditation. For example, to conduct excursions, foreigners need a special permit from the state sample.

project team

The project team will include two organizers and at the same time performers of the project in the person of a guide and the head of the theater troupe, as well as the actors themselves.

Guide. This is a person with a historical or philological education, who knows english language, who is fond of local history and the history of the city, has a certificate of passing the courses of a guide from a specialized training center that trains personnel for the tourism industry. Personal qualities: communication skills, competent speech, well-placed voice, creativity and resourcefulness, talent of a teacher and psychologist, patience.

Head of the theater troupe. She has experience as a director in a student theater, a talent for organizer, advertiser, designer.

Actors. A group of actors of eight people (five regular actors, three on the substitute), participants in major theatrical competitions, city performances, a troupe at the student theater. The wages of the actors will be 500 rubles per performance. Based on the experience of such projects, it is recommended to select a replacement troupe for all roles (in case of illness of the actors, failure to appear at rehearsals / performance for family or other reasons, etc.).

7. FINANCIAL PLAN

The financial plan takes into account all income and expenses of the project. Initial investments in the project will amount to 49 thousand rubles. The costs of the main period of work will include the wages of the actors - 22,500 rubles, the cost of advertising and promoting the project. A detailed financial plan of the project including tax deductions is given in Appendix 1.

Table 5. Investment costs of the project

	NAME	AMOUNT, rub.
Equipment and inventory
	Equipment for excursions
	Inventory for performances
Intangible assets
	IP registration
	Printing leaflets
	Funds to pay actors (for the first 2 excursions)

Table 6. Costs of the main period

8. ASSESSMENT OF PERFORMANCE

Thanks to the minimum investment, the project is able to pay off in the second month after the start of sales of excursions. The annual turnover of the project in the first year will amount to 972 thousand rubles, net profit - 521.8 thousand rubles. The profitability is 53%. The annual turnover in the second year is 1,458 thousand rubles, the net profit is 978.2 thousand rubles, the profitability is 67%.

9. RISKS AND WARRANTIES

The project will require minimal investment in opening, there are absolutely no expenses for rent and binding to any real estate and material values \u200b\u200b(the product is intellectual and acting work), and therefore all financial risks are minimal. Most of the possible difficulties can be associated with internal problems - mistakes in the organization, incorrect promotion, incorrect presentation of information by excursionists, etc. These risks are prevented, firstly, by thorough preparatory work, which should include writing a high-quality scenario of the excursion and the performance, and testing them. Secondly, a competent analysis of the market is important: monitoring of all current proposals in the field, analysis of price and advertising policy competitors, their methods of smoothing the seasonality factor, and so on. The key factor for the main period will be work on improving the quality of services, expanding the list of services, providing customer feedback and advertising.

There are also external risk factors - competition, an unfavorable situation in the country's economy, affecting the population's ability to pay and forcing them to give up leisure, and so on. To minimize these factors, high-quality promotion is necessary from the first days of the project's existence, and in the long term - the acquisition of status and recognition of the event as a significant cultural event in the city, which is attended by representatives of medium and large companies and which is actively advised to tourists and guests of the city.

6,214 people are studying this business today.

328933 times were interested in this business in 30 days.

Calculator for calculating the profitability of this business

State cultural institution

4.organization of inspection

5.presence of a route

TO peculiarities Museum excursions should be attributed to the great mobility and frequent change of themes and routes due to the constant development of the exposition (introduction of new topics, exhibits, partial re-expositions, etc.). The museum tour is limited to the space of the exhibition space. During the excursion, the guide cannot use pauses; his opportunities for relaxation, preparation of the group for the perception of new material are limited. Often, the exhibits presented to the tourists in variety and variety scatter the group's attention, and the guide has to put a lot of skill and effort to organize and direct the audience's attention to the desired exhibit.

All of the above should be taken into account when preparing and conducting a tour of the museum.

Depending on the breadth of the topic, the depth of its disclosure, excursions are divided into overview and thematic. Also in some cases there are cyclic excursions.

The most common type of excursion is sightseeing tour.

Its purpose is to give the visitor a general idea of \u200b\u200bthe museum, its collections, and the exposition as a whole.

Thematic excursionIs a guided tour of one specific topic. She sets the task of full and deep disclosure of the topic using the maximum of the material related to it, presented in the exhibition.

Thematic tours are not available in all non-state museums. Their presence depends on the profile of the museum, the nature of its main themes, exhibition space, the number of sections and topics, and most importantly, on the variety and richness of museum material.

Cycle excursionsfor non-state museums, the phenomenon is rare, since they require the unification of excursions by a single topic, work with the same group of visitors in a certain sequence for a certain time.

II. Preparation of a museum excursion

1. Start work on new excursion is an determination of the topic, purpose, range of issues that need to be covered.

All these components of the initial stage of work depend, first of all, on the profile of the museum, the collections that are on display, as well as the demand of visitors.

IV. Excursion methodology

The main methods and techniques for conducting an excursion are outlined in the process of developing its content. However, they receive concrete forms and a complete character only after special training at the exposition, in conditions as close as possible to the excursion. The guide must, in practice, choose the most successful methodological techniques for the given exposition.

There are the following general techniques excursion:

2.story

In practice, they all act in interconnection, ultimately forming a single excursion method. Its main requirement is the organic connection between the show and the story, but, as a rule, during the tour, the show precedes the story. An exhibit display is not a simple demonstration of an item. Each material presented in the exhibition carries certain information and plays a certain role. The task of the guide is to convey this to the sightseers.

When conducting a specific excursion, display and story methods are implemented through a number of techniques, such as:

1.verbal or mental reconstruction (recreation of an event based on the materials presented in the exhibition)

2.comparison

3.citation of the exhibited documents (read extracts should be skillfully combined with the display of the exhibit itself, help to reveal the topic)

Conversation is an integral part of any excursion. First of all, this is the introductory and final parts of the excursion, which were discussed above. Separate elements of the conversation are introduced into the main part of the excursion, having thought over the questions for the tourists in advance.

In addition to showing, telling and talking, which constitute the basis of the excursion methodology, in the museum excursion, additional techniques are often used: listening to sound recordings of the memories of the participants in the events, which are discussed in the excursion, watching videos, filmstrips, etc. It should be noted that such methods should be followed only if this material is bright, emotional, saturated with information. The duration of such "inserts" should not exceed 4-5 minutes. Otherwise, the attention of the tourists will be scattered, the interest in continuing the excursion will decrease.

For a more complete disclosure of the topic with a small number of exhibits, you can resort to the use of additional, auxiliary material not included in the exhibition: photographs, reproductions, copies, diagrams, maps, drawings, etc. (the so-called "guide's portfolio").

V. Some rules of the excursion

The success of the excursion depends on many factors. The guide is required to:

Knowledge of the material

Correct speech

Impeccable look

Ability to establish contact with the group, etc.

During the excursion, the guide should arrange the group in such a way that the excursionists, without exception, could see the exposition material with which they this moment work is in progress. The guide's place is between the group (1.5 m from it) and the stand. When showing with a pointer this or that material (unless a document is read out or certain features of the exhibit are indicated), the guide should address the group and observe its reaction. The indifference of the guide to the behavior of the audience, as well as the manifestation of a bad mood by him, is not acceptable. The guide is a kind of actor. And on how he prepares his role and plays it in public, the success of all the work on preparing the excursion and conducting it for a particular excursion group largely depends.

Vi. Improving the excursion

Before going out with a prepared excursion to the group, the guide must present it to a more experienced and knowledgeable employee for listening, and then the excursion is officially accepted by a commission, which may include representatives of the museum administration, staff members, members of the Museum Council.

But even after the commission accepts the tour, the work on it is not considered complete.

It is necessary to continue studying the chosen topic - to get acquainted with new publications, clarify information about the exhibits, listen to excursions by other guides, analyze the reaction of visitors.

This will provide an opportunity to constantly improve the excursion, make it more relevant, attractive for sightseers, and, consequently, increase interest in the museum as a whole.

Today it is difficult to surprise people with familiar sights, ocean shores and palm trees are a thing of the past. Now tourists are interested in all sorts of delights, which include industrial or social tourism.

What is the secret of popularity? Many office workers have no idea how factories work, and some tend to look at production. Moreover, this is a fashionable destination that has practically no competition, which is one of the few types of tourism activities for industrial zones or post-industrial centers.

Industrial excursions became especially popular in the early 2000s, when many “stopped” industrial facilities and disbanded military units appeared. Today everything began to change dramatically: people again felt the desire to develop, travel. Moreover, the start came from where many did not expect, the industry was "warmed up" by games. Metro 2033, the cult series Fallout 4 and the newly opened Stalker did the main thing, showed the audience the dark beauty of the post-industrial world.
If you are from Chelyabinsk, Magnitogorsk, or any industrial city, you can start working on your customer base.

It is not difficult to compose an interesting, and most importantly, unusual route for an industrial excursion. Any city, especially a large one, has industrial zones in addition to historical sights, museums and architectural monuments. Old, abandoned facilities, oil and coal mines or full-time businesses look especially exciting.

Objects for carrying out industrial tours

Take a closer look at your city, and you will see many places that will pique the interest of guests. Moreover, it can be the capital or distant and practically forgotten towns.

Examples for conducting industrial excursions in Russia:

• Khavrinsky unfinished (Moscow): the object is located in Moscow and attracts the attention of extreme lovers with legends and myths. Today, the ruins are fenced and protected. You can get into the abandoned hospital building only with special permission.
• Blue Crystal (Moscow): a high-rise building that was being built as a training and business center. The object can be interesting for excursions.
• Old Nevyansk plant ( Sverdlovsk region): object of the metallurgical industry. It is currently one of the attractions for guests of the region.
• "Fallen factories" (Baikalsk, Chapaevsk, Asbest): excursions are conducted to the places of enterprises that have ceased to exist.
• Metallurgy (Magnitogorsk): the region of heavy engineering, has many objects that are of interest throughout the world.

How to organize an excursion tour to the industrial zone, where to start

To organize such an excursion, it is imperative to develop a route. Knowing the city well, this is quite easy to do. You just need to highlight a few starting points for a self-guided tour and a walking tour. After completing the roadmap with a list of routes, you must post it on the site.

Website creation. An important point for any tourist activity. An important point - the site should offer several tours with different routes.

Tours to the territory of factories and inactive industrial "attractions" differ significantly in organizational issues. This is due to the convenience of the entrance, the ability to spend a certain amount of time directly on the spot and the safety of tourists. It is better not to linger in the emergency buildings of old workshops and follow the route.

How to organize an excursion to an operating enterprise

It is necessary to request permission from the plant management for possible visits to the enterprise by a group of tourists. This is due to the need to obtain a pass. The probability of success in this case will not be 100%, and the time of the excursion is chosen by the company, as well as the responsible person from the staff of its employees.

When planning an excursion, it is imperative to study the history of the development of the plant, which is an excursion object. The team leader must understand the equipment and know what each object is, have accurate information and clearly answer questions.

An important point is the form of ownership of the object, if it is a state-owned company, it is quite possible to obtain permission to conduct tours.

Excursions to inactive objects

Tours can be scheduled for a specific date or be conducted individually, so you need to set a collection date for tourists.

Development of an event plan. Leading the group must be harmonious. Attention should also be paid to the arrangement of people, the movement of the group. It is important that all visitors can hear the story of the guide, see everything interesting places and features of the object.

Types of excursions, in detail about the main

There are three types of excursions to the industrial zone:

• External: the tour is conducted in the city and near an industrial facility. This view is classified as an introductory one, since it does not allow you to see the work of an industrial company from the inside. Such excursions are of interest to guests of the city, who strive to see all the sights of the region in a short period of time.
• Internal: a group of tourists has the opportunity not only to view objects from afar, but also to plunge into the atmosphere of the company. It is worth noting that you can visit the industrial zone only after prior agreement with the company's management. It is also necessary to take into account the possible availability of an access system at the enterprise.
• Stalkers: the group is invited to visit abandoned enterprises, factories, factories, military bases. In Russia, stalker excursions are also carried out in old "extinct" villages.

Excursions to an industrial zone are the best marketing tool for a specific area. That is why it is worth considering this direction not only for private entrepreneurs, but also for local authorities in order to attract investors to a certain object.

How much money do you need to start

To organize activities, you will need to invest from 10 thousand rubles. The experience of "experienced" entrepreneurs shows that industrial tourism does not require significant costs. The exception is autotours, you need a car with four-wheel drive and an average level of comfort in the cabin. The costs in this case will be from 700 thousand rubles, they include the price of the vehicle. The most difficult thing is to plan the route along the "abandoned". By this word should be understood not only enterprises, but also deserted villages. It is also an ideal place for local organization. You will need a full camping site or campingif you are planning a tour for several days. In this case, the costs will exceed 1 million rubles.

The simplest version of city excursions will require no more than 5 thousand at the start of the activity. Low investments should be compensated by the entrepreneur's organizational talent, since absolutely all the work will be on him.

I drink coffee and stick cloves in oranges - getting ready for the excursion ..

The aromas of citrus and cloves remind others of winter. People passing by my table are smiling. The orange-clove therapy works on me too: I happily run out into the street, and there is snow ... the first this year.

Hello Christmas Tour! No, today is a birthday. Children are wonderful and parents are amazing!

I am often offered to conduct excursions with children, considering it something rather difficult. In my opinion, a children's excursion is an amazing business, simple and complex at the same time, but it is important that you immediately feel the return, gratitude and love from the children.

What is the most important thing in a children's tour?

A few tips for mums, dads, grandparents who walk around St. Petersburg with their children and want children to listen and hear your historical stories:

1. Think vivid imagesthat are understandable to children.

First, you yourself must see the image of what you are talking about. The picture should be in color, detailed and evoke feelings for you personally.

For example, the gardener Eliseev grew strawberries in the greenhouse for Count Sheremetyev at Christmas. The guests are in amazement, the count in excitement exclaims: "Ask what you want!"

I can imagine everything very vividly: the count's camisole, and a wicker basket, and snow outside the window, frost down to -40 and the aroma of strawberries. Therefore, it is easy to tell. And by themselves questions are born to children: "What happened next, what do you think?" If the picture is bright, then the guys easily invent and immerse themselves in history. Where did the Eliseevs go when they became free? What did they do? Was it easy for them in Petersburg? And what would you do in their place if you had 100 rubles? And then it would be good to go from words to deeds.

2. Find a thing, a detail that characterizes your character, a story.

It is easier, of course, to use an illustration, a picture, a photograph. But the best thing is to find a thing that you can touch, smell, guess the riddle associated with it. For example, with the merchants Eliseevs, I give the guys an orange, on it the letters of the surname are lined with carnations. The letters are scattered and they must be used to form a word (Eliseev began to trade in oranges on Nevsky Prospekt).

Talking about Peter I, I like to give children a map of the area of \u200b\u200bSt. Petersburg in the 18th century and propose to lay out an approximate plan of the city (this is for older children, of course). When we go to the Photo Salon, I give a photo and suggest finding the point from which it was taken. IN Summer garden I invite the guys to sculpt some of the sculptures on their own. Everything that the children touched, made an effort to solve - they will remember them for a long time.

It is not easy to find what falls into the top ten, as they say, but the process itself is worth it! For me personally, this is the most interesting thing about the excursion: the process of finding that very historical detail.

3. Less is better, but better.

Children do not remember the date, especially when they stand, listen to even the most interesting stories on the strength of 5-7 minutes. Therefore, the entire historical story should be packed in 15-20 minutes, and the whole excursion in 1.5 hours maximum.

And after such a dive, leave the children with the desire to learn more, but on their own. Not "that I told you everything, but I also remembered, listen to me carefully." No! Fill your communication with dialogue, searching, jogging, photographing and discovering places.

4. Promotion, prize, tasty treat at the end of the historic walk.

After the tour, we go to lunch, dinner or afternoon tea. It's great if the food you offer the guys is relevant to today's walk. Let not all, but again the detail will be remembered for a long time and will make the meal "historical" and exciting. And even if you feel that the children are tired of historical information, you can simply say that our hero loved just that.

If you have boys and you have visited the Suvorov Museum, then eating buckwheat porridge and cabbage soup in bread is a must. And if emperors are your heroes, take a lace napkin and a couple of porcelain plates with you. Even in military campaigns, the emperors ate simply, but always with silver and porcelain. And this day will be special.

5. And the last, my favorite: it's easy to forget everything that is told to you and everything that is shown, but we will never forget the atmosphere when we feel good.

Be surprised, play, discover the story with the children! Love for the city is within us, and the child feels and understands everything, just talking about this love must be creative. I have about the same approach to adult excursions. And even if colleagues in the shop do not always understand this, waking up the inner child in a serious adult is very exciting!

On the splash screen, a fragment of a photo jasoncedit / Flickr / CC BY-NC-ND 2.0